by Antoni Majewski

Last update: 17.11.2023 10:59

Pragmatic Play and bet365 Expand Partnership into Spain and Sweden

Pragmatic Play, a prominent content supplier in the iGaming industry, has extended its existing partnership with the global gaming brand bet365, marking a significant expansion into two crucial European territories: Spain and Sweden.

This move demonstrates Pragmatic Play’s commitment to diversifying its reach and catering to the preferences of Spanish and Swedish players. In Spain, Pragmatic Play has successfully introduced a range of its popular Slot titles.

Expansion into Sweden

Alongside the Spanish market, Pragmatic Play has also made a strategic entry into the Swedish gaming sector with bet365. Swedish players can now enjoy an extensive selection of Slot titles and Pragmatic Play’s thrilling live games, including Mega Wheel and Boom City. Additionally, the company’s award-winning bingo solution is set to go live in Sweden soon, further enhancing its product offering in the Nordic region.

Continuation of a Fruitful Partnership

This latest expansion builds on the existing relationship between Pragmatic Play and bet365, which has previously seen successful collaborations in the UK and Ontario. This growing partnership underscores the synergy between the two brands and their shared vision for growth in regulated markets.

Industry Leaders’ Perspectives

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed enthusiasm about expanding in Spain and Sweden, recognizing it as a testament to the robust partnership with bet365 and the increasing demand for Pragmatic Play’s Slots and Live Casino content. A spokesperson from bet365 echoed these sentiments, highlighting the alignment of Pragmatic Play’s innovative content with bet365’s product strategy and the anticipated positive reception from customers in both Spain and Sweden.

Our Comment on the Article

The expansion of Pragmatic Play’s partnership with bet365 into Spain and Sweden represents a strategic move to solidify their presence in key European markets. This collaboration not only enhances the gaming experience for players in these regions but also reflects the increasing demand for diverse and high-quality iGaming content.

The successful roll-out of Pragmatic Play’s products in these territories is a clear indication of the company’s ability to adapt to different market needs and preferences. This expansion is likely to contribute significantly to the growth trajectories of both Pragmatic Play and bet365, further establishing them as leading players in the global iGaming industry.

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