Date: 14.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:41

Pragmatic Play Enhances Latin American Presence with GanaPlay Partnership

Pragmatic Play, a prominent content supplier in the iGaming industry, has further solidified its presence in Latin American markets through a new partnership with GanaPlay.

This move is part of Pragmatic Play’s ongoing effort to strengthen its position in this dynamic region.

Diverse Content Offering

The partnership will introduce GanaPlay’s platform to a variety of popular games from Pragmatic Play’s portfolio. Key attractions include the acclaimed Big Bass Bonanza™ and John Hunter™ series, as well as newer titles like Twilight Princess™ and Candy Blitz™, with a particular focus on slot games.

This diverse selection caters to the varied preferences of players in the region.

Live Casino and Virtual Sports Inclusions

Pragmatic Play’s offerings are not limited to slots. The deal also encompasses their Live Casino and Virtual Sports products. The Live Casino segment, a staple in the Latin American gaming market, will feature both contemporary experiences like Vegas Ball Bonanza™ and traditional table games.

Additionally, the Virtual Sports section will offer a range of betting markets, enhanced by advanced animation, including titles like Force 1, football, horse, and greyhound racing.

Growth Strategy and Regional Impact

This partnership is a crucial part of Pragmatic Play’s growth strategy in Latin America, a region that continues to thrive in both casino and sports betting markets.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, expressed confidence in the success of this partnership, stating “GanaPlay is a respected name and one of a number of partners that Pragmatic Play has allied itself with to further its growth strategy. It’s another shop window for the region’s favourite casino content and I have no doubt that it will continue to perform as successfully here as everywhere else.”

Andres Clavijo, CEO of GanaPlay, added: “Pragmatic Play games are in high demand from our players, so to be able to supply them now we’ve reached an agreement is a considerable coup for us. Once they roll out, our brand will be significantly stronger and as we maintain our place in a tightly packed and highly competitive market.”

Our Comment on the Article

The collaboration between Pragmatic Play and GanaPlay marks a significant development in the Latin American iGaming landscape. This strategic partnership not only reinforces Pragmatic Play’s commitment to expanding its reach in the region but also demonstrates its understanding of the diverse gaming preferences of Latin American players.

The inclusion of both classic and contemporary games in their portfolio indicates a nuanced approach to market demands. This move is likely to bolster Pragmatic Play’s reputation and success in the region, indicating a promising future for both the company and its partners in the thriving Latin American iGaming sector.


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