Date: 03.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:42

Pragmatic Play Expands in Brazil with Betmais Collaboration

Pragmatic Play, a premier provider in the iGaming sector, is expanding its reach in the vibrant Brazilian market by partnering with the renowned operator Betmais.

This partnership will see a broad array of Pragmatic Play’s products, including its Slots, Live Casino, and Virtual Sports offerings, becoming available to the thriving Brazilian player base.

A Rich Portfolio of Games

Betmais customers are in for a treat with access to Pragmatic Play’s extensive Slot collection, featuring over 300 unique titles. Acclaimed games like Gates of Olympus™ and Sugar Rush™, along with the latest entrants Twilight Princess™ and Infective Wilds™, are set to captivate slots enthusiasts.

Moreover, the Live Casino segment is being boosted with immersive gameshow-style experiences, such as Sweet Bonanza Candyland™ and Snakes and Ladders Live™, not to mention timeless classics like blackjack and roulette.

A New Dimension of Sports Betting

The agreement also brings Pragmatic Play’s state-of-the-art Virtual Sports to Betmais, offering lifelike 3D betting scenarios across popular sports. This addition enriches the betting environment with a variety of on-demand markets, enhancing the overall player experience.

Strengthening LatAm Presence

With this latest venture, Pragmatic Play continues to solidify its standing in the Latin American market. Victor Arias, VP of Latin American Operations at ARRISE, which powers Pragmatic Play, said “Adding another operator to Pragmatic Play’s ever-growing roster of LatAm partners allows it to continue its unstoppable trajectory and continue to deliver fresh concepts to the industry.

Pragmatic Play is committed to delivering top-quality content and innovative gaming solutions, and this collaboration reinforces its dedication to becoming the premier supplier in the region.”

Meanwhile, Livia Troise, CEO at Betmais, celebrates the integration of Pragmatic Play’s renowned gaming solutions, stating “Pragmatic Play is one of the leading purveyors of iGaming experiences in the world and we are delighted to now populate our platform with its Slots, Live Casino and Virtual Sports products.

It is already a household name among players in the Latin American region and we know its games will spawn an overwhelmingly positive response from our players.”

Our Comment on the Article

This strategic move by Pragmatic Play, aligning with Betmais, showcases a clear and assertive approach to dominating the Latin American iGaming landscape.

It underscores the importance of diversifying game offerings to cater to varied tastes, thereby securing a broader market share. Pragmatic Play’s commitment to innovation and quality, paired with Betmais’s strong market presence, promises not only to enhance the gaming experience for Brazilian players but also to set new benchmarks for the industry in Latin America.

The pace at which Pragmatic Play is launching new titles and forging key partnerships reflects a dynamic and proactive stance in a competitive market, poised to deliver both growth and excitement.