Date: 20.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:40

Pragmatic Play Expands Into Sports Betting with DAZN BET in Spain

Pragmatic Play, renowned in the iGaming industry for its diverse content, has recently unveiled a groundbreaking Sportsbook product in Spain through a collaboration with DAZN BET.

This launch signifies a notable expansion for Pragmatic Play, venturing beyond its traditional offerings into the realm of sports betting.

A Comprehensive Gaming Solution

Pragmatic Play’s Sportsbook debut is part of a strategic partnership with DAZN BET. This collaboration marks a milestone in providing a comprehensive iGaming solution.

The package includes popular Slots, Live Casino, and Virtual Sports, in addition to sports betting. This venture is a testament to Pragmatic Play’s dedication to becoming a top-tier supplier across various gaming verticals.

Integrating Pragmatic Play’s Sportsbook into DAZN BET was facilitated by the Player Account Management (PAM) Platform from Pragmatic Solutions.

This integration has been pivotal since DAZN BET’s inception and opens up new possibilities for all Pragmatic Solutions PAM licensees.

A Record-Breaking Launch

The successful integration and migration to Pragmatic Play’s platform have propelled DAZN BET to new heights, with notable increases in monthly active users and turnover.

Pragmatic Play’s expansion into five gambling verticals, including Slots, Live Casino, Bingo, Virtual Sports, and now Sportsbook, reflects its growing influence in the industry.

Gareth Crook, VP of Sports at Pragmatic Play, said: “Pragmatic Play’s collaboration with DAZN BET is something we’ve been incredibly excited about since we announced our intention to power its disruptive sports betting market entry. We’re now seeing the fruits of our labour come to life for the first time.

“We are proud to be associated with this flagship brand and have no doubt that DAZN BET will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”

Simon Gatenby, CMO at DAZN BET, added: “Pragmatic Play has a reputation for technical and creative excellence, and we’re thrilled to be the first operator to utilise its Sportsbook offering. Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience.”

Our Comment on the Article

Pragmatic Play’s foray into sports betting with DAZN BET in Spain is not just a business expansion but a strategic move that reshapes its market presence.

The collaboration brings together technical expertise and creative prowess, offering a unique sports betting experience. Their joint venture is poised to redefine sports betting in Spain, setting a new benchmark for others to follow.