Date: 28.07.2023

by Mateusz Mazur

Pragmatic Play Expands Live Casino Offering in Romania with Superbet Partnership

Pragmatic Play, a leading content provider in the iGaming industry, is further solidifying its presence in the Romanian market by expanding its partnership with Superbet. The new agreement will allow Superbet to gain access to Pragmatic Play’s complete portfolio of Live Casino content, broadening the range of options available to players in Romania.

The deal expansion

The expanded deal includes popular gameshow products like Sweet Bonanza CandyLand™ and Snakes & Ladders Live™, along with dedicated Roulette featuring Customisable Branding and three dedicated Blackjack tables. These additions complement Pragmatic Play’s existing Slot and Bingo products, which are already live with the operator.

One of the key highlights of Pragmatic Play’s Live Casino offering is the Customisable Branding feature, which allows operators like Superbet to customize the look and feel of the games according to their brand identity. This level of bespoke customisation creates dedicated branded environments, giving operators full control over the visual aspects of the gaming experience.

The decision to expand the partnership comes in the wake of Superbet’s recent acquisitions of prominent online operators, Napoleon Sports & Casino and Lucky Days. As the market leader in Romania, Superbet continues to strengthen its position and enhance the gaming experience for its players through collaborations with industry-leading providers like Pragmatic Play.

Pragmatic Play’s continuous efforts to expand its presence in global markets are evident with recent partnerships in Latin America, such as the agreement with Apuestas Royal, and Belgium, with Peppermill Casino. The company’s dedication to offering high-quality and engaging gaming content has garnered immense popularity among players worldwide.

Engaging gameplay

Commenting on the enhanced partnership, Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed excitement about the success they have achieved with Superbet so far. She stated, “Players in Romania continue to embrace Pragmatic Play games, and we are thrilled to be launching custom-branded Roulette and Blackjack tables tailor-made especially for Superbet and its players to enjoy.”

Nicholas Yu, Head of Gaming and Live Casino at Superbet, also shared his enthusiasm for the collaboration. He stated, “Pragmatic Play is one of the most well-known providers out there, so we’re excited to be going live with even more of its incredible games. Our players always come back to Pragmatic Play releases due to their replayability and engaging gameplay, so we hope to see similar results as a result of this expanded partnership.”

The expanded Live Casino offering from Pragmatic Play will undoubtedly elevate the gaming experience for players in Romania and further strengthen Superbet’s position as a top-tier operator in the region. As the company continues to expand its presence in regulated markets worldwide, players can expect even more exciting and innovative gaming content from this industry-leading provider.