Date: 20.09.2023

by Mateusz Mazur

Pragmatic Play Expands Partnership with 1xBet, Introduces Custom Live Casino Game Show

Pragmatic Play, a leading content provider in the iGaming industry, is strengthening its collaboration with 1xBet by introducing a customized Live Casino game show called “Wheel of Luck.”

Pragmatic Play Expands Partnership with 1xBet, Introduces Custom Live Casino Game Show iGamingExpress

This bespoke game builds on Pragmatic Play’s Mega Wheel™ format and enhances 1xBet’s Live Casino offerings, demonstrating the ongoing partnership between the two companies.

Expanding Live Casino Content

1xBet, an early adopter of Pragmatic Play’s Live Casino content, is now among the first brands to offer this custom Live Casino game show in addition to Pragmatic Play’s extensive portfolio of slots, bingo, and scratch cards. This expansion underscores the commitment of both companies to deliver a diverse and engaging gaming experience.

Pragmatic Play continues to offer customized solutions to elevate the Live Casino experience for operators like 1xBet. In addition to “Wheel of Luck,” Pragmatic Play provides dedicated studios, customizable tables, and unique branded gaming experiences to cater to the specific needs of operators and engage players globally.

Comments from Pragmatic Play and 1xBet

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed, “We continue to achieve great things with 1xBet since they became one of our first partners to launch Pragmatic Play’s full suite of Live Casino content.

“Wheel of Luck is an exciting new game show crafted specially for the brand. Our collaboration with the 1xBet team allowed us to adapt our beloved Mega Wheel™ format to deliver a one-of-a-kind version that ensures their players get a seamless gaming experience that is integrated with their branding.”

Maria G at 1xBet commented, “Pragmatic Play has delivered exceptional, player-favorite Live dealer products for us since we took its Live Casino portfolio four years ago, and this will only be strengthened with our very own bespoke game. We are thrilled with the final product and look forward to further growing our Live games customer base with this engaging new release.”

This expanded partnership between Pragmatic Play and 1xBet demonstrates their commitment to offering innovative and customized gaming experiences to players, further solidifying their positions in the iGaming industry.

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