06.12.2023

by Antoni Majewski

Pragmatic Play Expands Partnership with Flutter, Bringing Live Casino to Paddy Power and Betfair

Pragmatic Play, a prominent content supplier in the iGaming industry, has broadened its partnership with Flutter Entertainment, extending its Live Casino offerings to the well-known Paddy Power and Betfair brands.

 

This expanded relationship introduces a series of premium live game show titles to Paddy Power and Betfair’s platforms. Players can now enjoy engaging and innovative games such as Sweet Bonanza CandyLand, Snakes & Ladders Live, and Mega Wheel. Additionally, the eagerly awaited Treasure Island is slated for release later in the month, adding to the exciting lineup.

Apart from these game show-style offerings, players at Paddy Power and Betfair will also have access to a wide range of classic casino games. This includes popular titles like Roulette, Mega Roulette, and Blackjack 14, offering a comprehensive casino experience.

A Continuation of a Fruitful Relationship

Pragmatic Play has been a key supplier of award-winning Slots content to Flutter-owned brands since 2019. This expansion into Live Casino content represents a deepening of the partnership and a commitment to delivering diverse and high-quality gaming experiences.

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: “Paddy Power and Betfair are iconic gaming brands in the UK and have a reputation for delivering bold, standout entertainment experiences. Pragmatic Play is proud to make its Live Casino content available to their players.”

Andrew Kerr, Head of Gaming at Paddy Power Betfair, added: “Live Casino is an increasingly popular area for players seeking immersive and engaging content. Pragmatic Play stands out as a provider of incredible game show products, and we’re delighted to add their Live Casino content to our offering.”

Our Comment on the Article

The expansion of Pragmatic Play’s partnership with Flutter to include Live Casino content for Paddy Power and Betfair is a significant move in the iGaming industry. This development not only enhances the gaming options for players but also demonstrates the evolving nature of online casinos, where live and interactive experiences are increasingly sought after.

By integrating innovative live game shows and classic casino games, this partnership is set to provide an immersive and engaging gaming experience, reflecting the dynamic and ever-evolving landscape of online gambling. The collaboration between these industry leaders underscores the importance of strategic partnerships in expanding and diversifying gaming content to meet the changing preferences and expectations of players.

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