by Antoni Majewski

Push Gaming Expands European Presence with Swiss Market Entry

In a strategic move that signifies its ongoing European expansion, B2B gaming supplier Push Gaming has announced its entry into the Swiss market through a landmark agreement with Grand Casino Luzern, one of the most prominent operators in the region.


This deal marks Push Gaming’s first foray into the tightly regulated Swiss jurisdiction. Renowned titles such as “Razor Returns,” “Jammin’ Jars,” and “Wild Swarm,” along with new hits like “Boss Bear,” will now be accessible to Swiss players, courtesy of Grand Casino Luzern.

Exclusive Access for mycasino

Grand Casino Luzern’s online brand, mycasino, will be the sole operator to offer Push Gaming titles in Switzerland for an exclusive eight-week period. This exclusivity deal highlights the strategic significance of the partnership, setting the stage for a wider rollout of Push Gaming’s portfolio to additional operators thereafter.

The Swiss market entry is a crucial part of Push Gaming’s global expansion strategy. It follows the company’s successful entries into other significant markets, including Greece, Colombia, and Italy, marking a consistent trajectory of growth and international presence.

Industry Leader’s Perspectives

Fiona Hickey, Director of New Business and Markets at Push Gaming, commented on the partnership:

“We are thrilled to be partnering with Grand Casino Luzern whilst simultaneously entering the Swiss market. The operator’s leading position within Switzerland will allow our fan-favorite titles to reach a vast audience and aid in further growth within the market thereafter. We are excited to see players’ reception to our unique content.”

Wolfgang Bliem, CEO at Grand Casino Luzern, also shared his enthusiasm:

“We are thrilled to be the first operator to introduce Push Gaming’s captivating slot titles to the passionate Swiss player base. This achievement underscores our leading position in the industry and the esteemed reputation of the mycasino brand. Our goal is to offer players the broadest range of high-quality titles that also provide innovation and transformative gameplay experiences, and through the partnership with Push Gaming, we reaffirm these aspirations. We are ecstatic to exclusively showcase their content on our platform, leading the way in doing so in Switzerland.”

Our Comment on the Article

Push Gaming’s entrance into the Swiss market with Grand Casino Luzern is a testament to the company’s visionary approach and commitment to broadening its global reach. This strategic partnership not only underscores Push Gaming’s expanding footprint in Europe but also highlights the importance of strategic alliances in the iGaming industry.

With this move, Push Gaming is set to captivate a new audience with its innovative and engaging titles, further solidifying its position as a formidable player in the global gaming landscape.

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