Date: 15.01.2024

by Mateusz Mazur

Push Gaming Expands in Greece with Novibet and Betsson Partnerships

Push Gaming, a prominent B2B gaming supplier, has made a significant advancement in the Greek gaming market by partnering with renowned operators Novibet and Betsson.

This strategic move positions Push Gaming’s acclaimed content library, including its 2023 smash hit ‘Razor Returns’, within reach of a broader Greek audience.

Push Gaming’s Content Now Available to Top-Tier Brands

The deal brings popular titles such as ‘Jammin’ Jars’, ‘Wild Swarm’, and ‘Retro Tapes’ to the Greek gaming market, enhancing the gaming experience for players associated with these top-tier brands. This move is expected to significantly increase the visibility and accessibility of Push Gaming’s content in Greece.

This expansion comes as Push Gaming’s initial successful exclusivity deal with Kaizen concludes, paving the way for the brand to explore wider possibilities in the Greek market. The partnerships with Novibet and Betsson mark a new chapter for Push Gaming in this vibrant gaming landscape.

Fiona Hickey’s Vision for Growth in Greece

Fiona Hickey, Director of New Business and Markets at Push Gaming, commented on the partnerships: “A pair of deals of this magnitude is huge news for us as we look to grow our profile in Greece. Novibet and Betsson are two of the biggest names in the business and offer unrivalled exposure in a vibrant market.”

Hickey also highlighted the potential of Push Gaming’s portfolio: “We’ve got an incredibly exciting portfolio of games with so much more quality on the horizon and we’re thoroughly looking forward to providing both with more of the best games in the industry.”

Our Comment on the Article

Push Gaming’s expansion into the Greek market through its partnerships with Novibet and Betsson represents a strategic growth within the European iGaming industry. These partnerships not only extend the reach of Push Gaming’s innovative content but also underscore the company’s commitment to diversifying its market presence.

As the iGaming industry continues to evolve, such collaborations are crucial for suppliers looking to enhance their footprint in various geographic markets. The Greek gaming sector, known for its dynamic and rapidly growing market, presents a fertile ground for Push Gaming’s diverse and engaging portfolio, suggesting a promising future for the company in the region.