Date: 22.12.2023

by Antoni Majewski

Relax Gaming Expands Reach with Playbook Engineering Partnership

Relax Gaming, an aggregator and content provider, has made a strategic move to expand its global influence by partnering with Playbook Engineering to supply its diverse content library. This collaboration promises to enhance Playbook Engineering’s global offerings and marks a significant milestone for both companies in the iGaming sector.


Through this agreement, Playbook Engineering’s operator partners will gain access to Relax Gaming’s extensive content library, which includes popular titles such as ‘Sloth Tumble,’ ‘Shark Wash,’ and ‘Money Cart 3.’ This integration signifies a considerable enhancement of Playbook Engineering’s offerings, catering to a broad spectrum of players’ preferences.

Playbook Engineering: A Versatile Global Betting Platform

Playbook Engineering is known for its robust global betting platform, catering to a wide range of clients from established brands to emerging players in the industry. The platform’s scalability and comprehensive managed services, encompassing trading, compliance, and customer services, make it a versatile solution in the iGaming landscape.

This deal represents an important expansion for Relax Gaming, enabling its titles to reach new operators and audiences across various regulated markets in Europe. This geographical expansion is a key element in Relax Gaming’s strategy to broaden its audience base and reinforce its presence in the iGaming industry.

Executives Share Their Enthusiasm

Nadiya Attard, CCO at Relax Gaming, expressed excitement about the partnership: “We want to take our record-breaking content to as wide an audience as possible, and this latest partnership with Playbook Engineering allows us to do just that… Playbook Engineering’s platforms and solutions are amongst the very best in the industry, and we are delighted to partner with such an innovative provider.”

Ceiron Jones, Head of Casino at Playbook Engineering, also shared his anticipation: “Relax Gaming is a company we have wanted to partner with for a while now… We have also heard wonderful feedback from other brands who have integrated with Relax, and we couldn’t be more excited to take the next step in our growth journey which will be underpinned by industry-leading content.

Our Comment on the Article

The partnership between Relax Gaming and Playbook Engineering is a significant development in the iGaming industry. It represents not just an expansion of Relax Gaming’s reach into new markets, but also a testament to the quality and appeal of its gaming content. For Playbook Engineering, this partnership enhances its platform’s attractiveness to operators, potentially leading to increased customer engagement and market presence.

As both companies leverage their strengths and resources, this collaboration could set new standards in providing diverse and high-quality gaming experiences to players across Europe.