Date: 29.08.2023

by Mateusz Mazur

Last update: 30.08.2023 10:08

Relax Gaming Partners with AvatarUX to Expand Innovative Content Offering

Relax Gaming Partners with AvatarUX to Expand Innovative Content Offering iGamingExpress

Relax Gaming, a well-known iGaming aggregator and provider of unique gaming content, has entered into a partnership with AvatarUX, an emerging and innovative game developer. This collaboration will bring AvatarUX’s thrilling titles and innovative game mechanics to Relax Gaming’s Silver Bullet platform.

Commitment to innovation

Since its inception in 2019, AvatarUX has rapidly gained recognition for its groundbreaking slots, which are powered by the proprietary PopWins™ mechanics. This innovative mechanic was awarded Game Mechanic of the Year at the CasinoBeats Game Developer Awards in 2023. The studio has recently introduced variations of this mechanic, including MultiPop™ and StickyPop™, further solidifying its position as an exciting and forward-thinking brand in the industry.

With a strong commitment to innovation, AvatarUX is known for its focus on creating visually appealing games with captivating features and intuitive mathematical models. The partnership will kick off with the release of their game LooneyPop™, followed by a series of exciting and innovative titles that will be made available to Relax Gaming’s network of operators.

AvatarUX’s achievements have not gone unnoticed, as the studio claimed the Slot Supplier Rising Star award at the EGR B2B Awards in 2022 and secured two wins at the CasinoBeats Developer Awards in 2023, highlighting its recent success and industry recognition.

Through the partnership with Relax Gaming, AvatarUX’s content will be accessible to a wide range of tier-one operators within Relax Gaming’s portfolio. The collaboration also offers the advantage of rapid market entry, allowing AvatarUX’s engaging games to reach large audiences in key markets immediately after release.

Unique and engaging titles

Shelley Hannah, Chief Product Officer at Relax Gaming, expressed excitement about the partnership, stating “AvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation. We are delighted to add them as our latest Silver Bullet partner and we know operators will be eager to showcase their portfolio of games.”

Nicola Longmuir, CEO at AvatarUX, stated that the partnership with Relax Gaming is a significant milestone for the studio “Relax Gaming is one of the most esteemed content aggregators in the industry and this partnership marks a great milestone for us. The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

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Relax Gaming has solidified its position as a leading B2B supplier in the industry, earning recognition through prestigious awards such as Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards, Casino/Slot Developer of the Year at the 2022 SBC Awards, and Best Game Provider at the 2022 AskGamblers Awards.