11.12.2023

by Antoni Majewski

Relax Gaming’s RLX Gaming Debuts in New Jersey with BetMGM Partnership

In a significant development for the iGaming industry, Relax Gaming, operating under its US brand name RLX Gaming, has successfully obtained a vendor transactional waiver from the New Jersey Division of Gaming Enforcement. This milestone marks the aggregator and supplier’s highly anticipated entry into the United States, starting with New Jersey.

The debut of RLX Gaming in New Jersey is a key step in Relax Gaming’s strategic roadmap for US expansion. This move is further bolstered by a robust partnership with BetMGM, a premier iGaming and sports betting operator. This collaboration will see the introduction of RLX Gaming’s top-performing in-house content, including popular titles like The Great Pigsby and Epic Joker, to BetMGM’s customers.

Building on Success in North America

Following its notable success in Ontario, Canada, RLX Gaming’s launch in New Jersey signifies the brand’s continued efforts in expanding its footprint across North America. BetMGM’s online casino, acclaimed for its extensive game collection, now adds RLX Gaming’s diverse and engaging portfolio to its offering.

Simon Hammon, CEO at Relax Gaming and RLX Gaming, expressed his enthusiasm for the New Jersey launch, highlighting it as one of the company’s most significant market entries to date. He noted the alignment of BetMGM’s ethos with RLX Gaming’s vision and anticipated a fruitful partnership.

Alexia Smilovic Ronde, Chief Regulatory Officer, emphasized the importance of the New Jersey debut and the transactional waiver in RLX Gaming’s growth trajectory, underscoring the brand’s commitment to meeting the rigorous US licensing requirements.

Oliver Bartlett, VP of Gaming Product & Content at BetMGM, welcomed RLX Gaming to the US market, expressing pride in being the first operator to offer their game portfolio in the states.

Accolades and Achievements

Relax Gaming has established itself as a leader in the B2B iGaming industry, evidenced by its recent accolades, including the GGA’s Product Launch of the Year for Dream Drop Jackpots and multiple awards at the 2023 CasinoBeats Game Developer Awards and EGR B2B Awards.

The brand’s extensive library of over 4,000 online casino games, combining proprietary slots and a diverse range of third-party studio content, positions Relax Gaming at the forefront of innovation and player engagement in the iGaming industry.

Our Comment on the Article

The entry of RLX Gaming into the New Jersey market represents a strategic and bold move by Relax Gaming, setting a new standard for iGaming offerings in the United States. This expansion, coupled with the alliance with BetMGM, not only showcases Relax Gaming’s commitment to growth and innovation but also highlights the dynamic nature of the US iGaming market.

As the industry evolves, partnerships like these will continue to shape the landscape, offering players innovative and diverse gaming experiences while setting new benchmarks in regulatory compliance and market penetration.

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