by Kajetan Sawicz

Last update: 03.04.2024 12:24

Revolutionizing In-Play Betting: Racing Victoria’s Game-Changing Partnership

In a significant development for the Australian racing industry, Racing Victoria has taken a monumental leap forward by partnering with TripleSdata and Total Performance Data, setting a new standard for in-the-run betting experiences. This groundbreaking collaboration, announced on Tuesday, April 2, 2024, marks Victoria as the first Australian racing jurisdiction to secure an exclusive multi-year agreement aimed at transforming live race tracking and betting.

Innovative Integration Enhances Betting Landscape

The essence of this partnership lies in the seamless integration of live race tracking data from Victoria’s premier racecourses into TPD’s sophisticated live odds engine. This integration is poised to revolutionize the betting landscape by providing fully automated in-the-run odds for each runner throughout the race.

The implementation of tSd’s SMART tracking solution at key venues, including Caulfield, Flemington, Moonee Valley, Sandown, Pakenham, and Cranbourne, underscores the commitment to enhancing the wagering experience where it matters most.

Expanded In-Run Offerings Promise Unmatched Engagement

This alliance is set to significantly enrich the in-the-run betting offerings, providing punters with comprehensive odds for all runners for extended durations during the race. The introduction of such an expanded offering is expected to not only boost turnover but also elevate engagement levels among the betting community.

TPD’s reputation for delivering exceptional in-play betting services in the UK, US, and Canada, in collaboration with major bookmakers, sets a solid foundation for this initiative. The ongoing discussions with leading Australian WSPs indicate a promising expansion of this innovative betting model, further enhancing the vibrancy of the local betting ecosystem.

Leadership Insights Reflect Strategic Vision

Simon Cunliffe, General Manager for Wagering & Corporate Development at Racing Victoria, emphasized the organization’s dedication to innovation in betting engagements. “Driving innovation surrounding new ways to bet and engage in our racing product is a core component of our strategy at Racing Victoria,” he stated, highlighting the anticipated positive impacts on turnover.

Echoing this sentiment, Carlos Santo, CEO of TripleSdata, pointed to the strategic importance of commercializing race data and the potential of in-play betting as a lucrative revenue stream. Will Duff Gordon, CEO of Total Performance Data, expressed excitement about partnering with a leading name in world racing, emphasizing the commitment to delivering an immersive betting experience to the passionate Australian punting community.

Our Comment on the Development

This partnership represents a watershed moment for the Australian racing industry, heralding a new era of in-the-run betting. By leveraging cutting-edge technology and global expertise, Racing Victoria, TripleSdata, and Total Performance Data are setting the stage for a more engaging, dynamic, and profitable betting environment. This initiative not only showcases the potential for technological advancements to enhance traditional sports but also reaffirms the industry’s commitment to continuous innovation and customer engagement. As this partnership unfolds, it will undoubtedly serve as a benchmark for other jurisdictions looking to elevate their racing products and betting experiences.

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