“Our trackers are already well-known, but now we want to demonstrate their new functionality”

In recent times, a lot has changed at STATSCORE. Rebranding, a new office… How does the company landscape look after implementing all these changes? Are you satisfied with the results?”

Indeed, we talked about the rebranding plans at the office opening, but at that time, we didn’t yet know what kind of results it would bring and how long we would have to wait for them. Not much time has passed, but it’s clear that the message about our rebranding has spread quickly. StatScore has been on the market for a few years, but the last two years, especially after the acquisition, have been a period of dynamic growth. You can see that clearly in the number of employees – a year ago, we had 70 people, and now we’re at 150, which is a huge leap.

The rebranding has significantly impacted how we are perceived, not only in Europe but also globally. This is especially visible not just in the number of potential clients reaching out to us, but also in the quality of those contacts. Even though it has only been a few months, the rebranding already seems to be a good move. Of course, we will continue monitoring the effects as it’s still early days, but so far, I can confidently say it was the right decision.

So, would you say the perception of your company has changed? It seems like you’ve added a bit more dynamism to your brand, right?

Exactly. We had been present in the market before, but we were less recognizable. Often, during conversations, we would get asked, ‘Do you know us?’ and the answer was unfortunately no. We had to introduce ourselves and explain what we do. The change in color scheme, which previously was quite elegant – navy and black – to more dynamic, vivid colors, was meant to present us as a bold and standout player in the market. For now, that’s how we’re being perceived – as dynamic, but most importantly, in a positive way, and that’s what matters to us.

Is there any particular aspect that you’re currently focusing on?

You know, it’s a good approach when you have a goal, you achieve it, but that doesn’t mean the topic is closed. It has to start delivering results. For example, we opened the new office so that employees would have a place to return to. It’s not about being in the office five days a week, but we’re introducing a hybrid model to bring back some of that face-to-face interaction that we had before the pandemic. We closed that topic, but our HR team is still working on ensuring that the offices provide a welcoming environment.

The same goes for the rebranding – we had a specific goal, we executed it, but now it has to start showing results. At this stage, we’re not focusing on new projects but rather on maintaining what we’ve built, ensuring everything functions as it should.

What’s most important to you here at the SBC Summit in Lisbon? What’s your main goal?

Right now, we’re focusing mainly on the product side of things, and the Lisbon Summit is the perfect opportunity for us to showcase that. Our trackers are already well-known, but now we want to demonstrate their new functionality – the ‘Tipster’ product integrated with the trackers. This solution is gaining popularity quickly because it introduces a direct interaction element with the user. Previously, the tracker stimulated gameplay mainly by providing statistics, but now, thanks to our extensive database, suggestions are generated that encourage further activity. Users can even place bets directly from the tracker, taking the whole process to a new level.

On the other hand, our ‘PointsInPlay’ product is a bit more challenging. It’s the first game we’ve created in this format, and I still believe it’s the only one on the market that works both pre-match and live. We have to push this product hard to ensure we don’t miss the opportunity because we’re introducing something completely new to the market. At this Summit, we’re focusing on explaining how ‘PointsInPlay’ works, and that’s why we came here with a team – Iwona, Adam, and another person who were all involved in its development. That’s our main goal here.

How are these products being received at the Summit? What’s the general interest in them, especially considering that you mentioned ‘PointsInPlay’ is a bit more challenging?

Yes, we have several key products, but at an Summit, as usual, you don’t showcase everything at once. You focus on what you particularly want to highlight. For us, our ScoutsFeed product has always been a standout – real-time data collection, which is incredibly valuable today. Not many companies can deliver data of the quality we do.

Another product that is performing well is ‘Tipster’, especially in combination with our trackers. It works as an ideal combo and is being very well received. As for ‘PointsInPlay’, it’s drawing a lot of curiosity – people approach us and say, ‘That’s cool, I’ve never seen anything like that,’ and we exchange business cards. There will definitely be follow-ups after the Summit because we’ve sparked interest in the product, and that was exactly the point at this stage.

And what does the interest in your products look like in the market, especially regarding ‘Tipster’ and ‘PointsInPlay’? Have you already started any discussions about implementing these solutions?

Yes, exactly. ‘Tipster’ and ‘PointsInPlay’ are products that have generated a lot of interest, even among Polish clients, with whom we’re already in talks. Some of these conversations are quite advanced. Our goal is to get these products in front of as many partners as possible. The most important thing will be the first integration and showing how these solutions work in real-world conditions. After that, we hope things will get easier from there.