Date: 23.04.2024

by Kajetan Sawicz

Last update: 08.05.2024 12:20

Rubens Barrichello Joins SOFTSWISS

SOFTSWISS, a technology firm in the iGaming industry, has announced the appointment of Formula 1 racing legend Rubens Barrichello as its Non-Executive Director for Latin America.

Rubens Barrichello’s Role at SOFTSWISS

Rubens Barrichello, known for his impressive career in Formula 1, brings a wealth of experience and a notable influence to his new role at SOFTSWISS. His insights from the competitive world of racing are expected to significantly enhance the company’s sports betting platforms and other digital products.

Furthermore, Barrichello will also focus on promoting responsible gambling practices, working closely with SOFTSWISS experts to advocate for safe and ethical gaming experiences.

Impact on the iGaming Industry in Latin America

The appointment of Barrichello comes at a crucial time for the iGaming industry in Latin America, particularly in Brazil where the market is projected to grow significantly.

According to TGM Research, the gross revenue from iGaming in Brazil is expected to reach 2.3 billion euros by 2026, potentially accounting for 1% of the country’s GDP.

Leadership and Vision

Ivan Montik, Founder of SOFTSWISS, expressed his enthusiasm about Barrichello’s joining, stating, “SOFTSWISS welcomes Rubens Barrichello on board! Having him join our team is a strategic step for us. Barrichello’s collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS’ partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.”

Echoing this sentiment, Rubens Barrichello shared his vision for his new role, “The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America! I am sure my background with the leading racing team will propel the iGaming tech leader towards success in the region.”

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