Date: 13.09.2023

by Mateusz Mazur

Last update: 13.09.2023 09:14

RubyPlay and Brazilian Influencer Luva de Pedreiro Join Forces for Immortal Ways: Luva on Luva Bet

RubyPlay, an innovative B2B iGaming development studio, has teamed up with the renowned Brazilian football influencer Luva de Pedreiro to create a custom version of its Immortal Ways game series for the Luva Bet brand.

RubyPlay and Brazilian Influencer Luva de Pedreiro Join Forces for Immortal Ways: Luva on Luva Bet iGamingExpress

This unique collaboration brings together Luva’s inspiring life story with RubyPlay’s cutting-edge game mechanics.

Immortal Ways: Luva – A Unique Collaboration

RubyPlay worked closely with Luva de Pedreiro, a social media sensation with over 50 million followers across Instagram, TikTok, and YouTube, to craft Immortal Ways: Luva. This bespoke game tells Luva’s remarkable journey, from humble beginnings to online stardom, creating a narrative that resonates with fans.

Launching soon on Luva Bet, Immortal Ways: Luva offers players 10,000 ways to win and includes two Immortal Arrays spanning the second, third, fourth, and fifth reels. Gold coins can land in these Arrays and remain in place for three additional spins or until they fill an Array, resulting in a payout of their combined value. The game also features a Coin Wheel symbol that triggers a bonus feature, offering chances to win extra cash prizes, multipliers, or one of four Jackpots. Notably, the Grand Jackpot is doubled, providing players with a chance to win 1,000 times their base bet.

Success of the Immortal Ways Mechanic

Immortal Ways: Luva introduces an enhanced volatility model, offering players more opportunities to win or trigger bonus features. The game boasts an increased RTP of 97%, providing an even more rewarding gaming experience.

The release of Immortal Ways: Luva follows the successful launch of RubyPlay’s Immortal Ways mechanic, previously featured in Immortal Ways: Diamonds. The franchise has garnered acclaim in various jurisdictions, setting new records for total bets and player retention rates.

Expanding Reach with Luva de Pedreiro

Luva de Pedreiro’s involvement in this project is expected to further boost its impressive performance, as the influencer has a massive online following, exceeding 21 million followers on Instagram alone.

Dr. Eyal Loz, CPO of RubyPlay, expressed excitement about the collaboration, saying, “We’re thrilled to be collaborating with Luva de Pedreiro on our latest Immortal Ways title. Luva’s inspiring life story motivated our team to deliver something truly unique that we are all very proud of.

“We’ve seen some fantastic success since debuting the Immortal Ways mechanic, and we can’t wait to see players jump in and discover Luva’s origin story with boosted RTP rates, bigger prizes and a pioneering gameplay experience. Get ready for kick-off!”

In summary, the partnership between RubyPlay and Luva de Pedreiro represents a creative fusion of iGaming and influencer storytelling, resulting in Immortal Ways: Luva—a game that promises an engaging narrative and exciting gameplay for players on Luva Bet.