by Adam Dworak

RubyPlay and EveryMatrix Forge Strategic iGaming Alliance

In a significant move within the iGaming industry, RubyPlay, a forward-thinking B2B iGaming development studio, has announced a content integration agreement with the renowned iGaming software provider EveryMatrix.

This partnership marks a pivotal step for RubyPlay, known for its engaging and innovative slot games, as it joins forces with EveryMatrix, a key player in providing comprehensive iGaming solutions globally.

Expanding Horizons through Collaboration

The collaboration involves the integration of RubyPlay’s extensive slot game portfolio into EveryMatrix’s SlotMatrix aggregation platform. Renowned titles from RubyPlay, such as “Immortal Ways Diamonds,” “Diamond Explosions 7s,” and “Mayan Cache,” are now accessible through SlotMatrix. This integration not only broadens the reach of RubyPlay’s games but also enhances the SlotMatrix offering, ensuring operators on the platform can provide a more diverse and engaging gaming experience to players worldwide.

EveryMatrix stands out in the iGaming industry for its wide-ranging solutions, which include casino, sports betting, payment processing, and affiliate management systems. The company’s partnership with more than 300 global brands underscores its influence and reputation in the market. The inclusion of RubyPlay’s slots into the EveryMatrix ecosystem is a testament to the quality and appeal of its gaming content.

Mutual Growth and Market Expansion

This strategic alliance is set to bolster RubyPlay’s brand presence and expand its game distribution on a global scale, leveraging EveryMatrix’s extensive network. The collaboration is anticipated to unlock new growth opportunities for both companies and reinforce their standings in regulated iGaming markets.

Dr. Eyal Loz, CPO at RubyPlay, commented on the partnership, highlighting the mutual benefits and the promising prospects it holds. “The integration of RubyPlay’s slots into EveryMatrix’s platform represents a mutually beneficial partnership that will undoubtedly elevate the gaming experience for players. EveryMatrix’s extensive network of international brands combined with RubyPlay’s diverse portfolio of high-quality slots sets the stage for an exciting journey ahead. We are confident that this collaboration will open up new avenues for expansion and solidify our position as a leading provider of innovative iGaming solutions.”

Echoing this sentiment, Amund Stensland, COO of CasinoEngine at EveryMatrix, expressed his enthusiasm about welcoming RubyPlay into their network. “We are pleased to welcome RubyPlay to our network of global partners, the largest content library in the iGaming industry. This collaboration signifies our commitment to delivering the most comprehensive and engaging gaming content to our operator partners and their players.”

Our Comment on the Partnership

The RubyPlay and EveryMatrix partnership is a clear indicator of the dynamic nature of the iGaming industry, where collaboration and innovation are key drivers of growth. This alliance not only expands the gaming options available to players but also sets a precedent for how companies can work together to achieve mutual success. As the iGaming landscape continues to evolve, partnerships like these will play a crucial role in shaping the future of online gaming, offering enhanced experiences to players and opening up new markets for operators.

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