22.01.2024

by Antoni Majewski

RubyPlay and PokerStars Enhance Partnership with Expansion into Spain and Romania

RubyPlay, a dynamic B2B iGaming development studio, has broadened its collaboration with PokerStars, extending its game portfolio into the regulated markets of Spain and Romania. This move follows the successful launch and player engagement of RubyPlay games under the Flutter Entertainment brand.

Strengthening Global Ties with PokerStars

RubyPlay’s global partnership with PokerStars has entered a new phase with the expansion of its games into Spanish and Romanian markets. This development is a continuation of the studio’s successful engagement with players, which has already exceeded expectations.

RubyPlay is set to develop four bespoke titles exclusively for PokerStars, following the success of their first collaborative game, Yo Ho Ho, in Italy. This game has demonstrated strong performance and player retention, promising similar success in new markets.

Expanding RubyPlay’s Market Reach

The extended partnership is a testament to RubyPlay’s commitment to growth within regulated jurisdictions. Having achieved rapid growth in 2023, the company is now focusing on further expansion in Europe and Latin America, looking to introduce its diverse slot content to new audiences.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed excitement about the expansion: “We are delighted to be expanding our partnership with PokerStars and taking our successful collaboration into Spain and Romania… Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences.”

Objective Commentary: A Strategic Expansion in iGaming

RubyPlay’s expansion into the Spanish and Romanian markets with PokerStars signifies a strategic advancement in the iGaming industry. This move not only diversifies RubyPlay’s geographical presence but also strengthens its partnership with a leading brand like PokerStars. The creation of bespoke titles tailored to specific markets is a smart approach, reflecting an understanding of varied player preferences.

As the iGaming industry continues to grow, such targeted and collaborative efforts are crucial for companies looking to cement their position and expand their reach in the competitive global gaming market.

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