by Kajetan Sawicz

RubyPlay Expands Balkan Presence with MaxBet Partnership in Serbia

RubyPlay, a trailblazer in the iGaming development sector, has announced a pivotal partnership with MaxBet, one of the Balkans’ premier sports betting and gaming operators. This collaboration is set to further cement RubyPlay’s influence in the Serbian market, bringing its array of compelling games to an even wider audience.

A Strategic Alliance in Serbia

This partnership heralds the integration of RubyPlay’s diverse and dynamic game portfolio with MaxBet’s platform, making fan favorites like Diamond Explosions 7s, Immortal Ways Buffalo, and Zeus Rush Fever Deluxe readily available to MaxBet’s extensive customer base in Serbia.

Since its acquisition by Flutter in September 2023, MaxBet has maintained a formidable online market presence, commanding an estimated 20% share in Serbia. The collaboration with RubyPlay is poised to enhance this presence, underpinning both companies’ ambitions for growth within the region’s regulated markets.

Commitment to Excellence and Expansion

Dr. Eyal Loz, RubyPlay’s Chief Product Officer, expressed enthusiasm about the partnership, stating, “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry. This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”

Echoing this sentiment, Vukašin Marelj, Head of Online Casino at MaxBet, highlighted the strategic value of partnering with RubyPlay, “At MaxBet, we are determined to deliver the best gaming experiences to our casino players. Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”

Our Comment on the Article

The partnership between RubyPlay and MaxBet signifies a strategic move that not only solidifies RubyPlay’s presence in the Serbian market but also demonstrates the potential for growth and innovation within the iGaming industry. By joining forces, RubyPlay and MaxBet are set to deliver unparalleled gaming experiences to players, while also contributing to the vibrancy and dynamism of the Balkan gaming landscape. This collaboration serves as a testament to the importance of strategic partnerships in fostering expansion and delivering high-quality content in the increasingly competitive iGaming sector.

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