Date: 10.04.2024

by Adam Dworak

RubyPlay Expands Dutch Presence Through Play North Collaboration

RubyPlay, a leading B2B iGaming development studio, has announced a pivotal partnership with Play North, aimed at bolstering its footprint in the Netherlands.

This strategic alliance sees RubyPlay’s eclectic collection of games, including the acclaimed Immortal Ways series, debut on Play North’s Kansino brand, specifically targeting the Dutch market.

Strengthening the Dutch iGaming Ecosystem

The partnership signifies a crucial step in RubyPlay’s ongoing efforts to solidify its presence within the regulated Dutch gaming landscape. The collaboration also extends to Play North’s Pikakasino site, leveraging RubyPlay’s content under its MGA license, showcasing the versatility and broad appeal of RubyPlay’s gaming portfolio.

A Shared Vision for Quality and Engagement

Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the venture, highlighting the importance of the Dutch market in the company’s expansion strategy. The collaboration aims to provide Dutch players with more access to RubyPlay’s engaging slot titles, potentially opening new avenues for growth and market penetration.

Daphne Xerri, Chief Product Officer at Play North, echoed the sentiment, underlining the alignment of RubyPlay’s high-quality game offerings with Play North’s mission to deliver top-tier gaming experiences. This partnership is anticipated to enrich the content available on both Kansino and Pikakasino, elevating the player experience to new heights.

Our Comment on the Article

The partnership between RubyPlay and Play North marks a significant milestone in the evolution of the Dutch iGaming market, promising to enrich the gaming landscape with innovative and engaging content.

This collaboration not only underscores RubyPlay’s commitment to expanding its global footprint but also highlights the growing importance of strategic alliances in the iGaming industry.

As RubyPlay continues to make inroads into key markets, partnerships like these are instrumental in delivering quality gaming experiences to players, fostering growth, and setting new standards for excellence in the sector.

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