31.01.2024

by Antoni Majewski

RubyPlay Expands Italian Footprint with Microgame Partnership

RubyPlay, a burgeoning B2B iGaming development studio, has announced a strategic partnership with Microgame, a leading iGaming entity in Italy, marking a significant step in RubyPlay’s efforts to strengthen its market presence in Italy. This collaboration will see a curated selection of RubyPlay’s most popular titles, including the highly acclaimed Immortal Ways Buffalo slot, made available to Microgame’s extensive network of over 50 licensed operators.

RubyPlay Expands Italian Footprint with Microgame Partnership

Enhancing Microgame’s Content Offering

Microgame, renowned for its dominant position in the Italian online gaming sector, will further diversify and enrich its content library with RubyPlay’s innovative games. This partnership underscores RubyPlay’s dedication to expanding its reach within regulated markets globally, with Italy identified as a pivotal market for growth. The company’s recent ventures into the Italian market have already shown promising results in terms of player engagement and market penetration.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the partnership’s potential impact: “We’ve recently seen unprecedented performance in Italy, one of our key markets for expansion, so we’re thrilled to be partnering with Microgame to deliver our games to even more players in the country.”

Loz also commended Microgame for the efficient integration process and expressed optimism about the collaboration’s future success.

Microgame’s Commitment to Innovation

Marco Benendo, General Director at Microgame, highlighted the alignment of RubyPlay’s offerings with Microgame’s innovation-driven approach. “The integration of RubyPlay’s games into our portfolio will help consolidate our leadership position in the market, offering players a wide range of high-quality entertainment options,” Benendo stated, underscoring the partnership’s role in reinforcing Microgame’s market leadership through a diverse and modern game portfolio.

Conclusion: A Promising Alliance for the Italian Market

The partnership between RubyPlay and Microgame represents a significant milestone for both companies, combining RubyPlay’s creative gaming solutions with Microgame’s robust distribution network. This alliance is poised to deliver enhanced gaming experiences to Italian players, further establishing RubyPlay’s footprint in the Italian market and reinforcing Microgame’s commitment to providing cutting-edge entertainment options to its clientele.

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