21.03.2024

by Adam Dworak

RubyPlay Expands Italian Presence with Snaitech Partnership

RubyPlay, a forward-thinking B2B gaming development studio, has taken a significant step forward in the Italian gaming market through a strategic partnership with Snaitech, one of Italy’s premier legal gaming operators.

This collaboration highlights RubyPlay’s continued efforts to broaden its influence and enhance its offerings in the competitive Italian market.

A Gateway to Premium Gaming Experiences

The partnership leverages the Playtech Open Platform (POP), granting Snaitech’s extensive player base access to RubyPlay’s acclaimed gaming titles, including Diamond Explosions 7s, Shake Shake Leprechaun, and Alice in the Wild. This integration represents a fusion of creativity and technology, aimed at delivering unparalleled gaming experiences to Italian players.

Enhancing the Snaitech Gaming Portfolio

Snaitech’s dedication to offering high-quality entertainment aligns perfectly with RubyPlay’s reputation for crafting engaging and imaginative games. This collaboration is set to enrich Snaitech’s gaming portfolio, further solidifying its position as a leading gaming operator in Italy and enhancing the overall player experience.

Industry Leaders on the Partnership

Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with Snaitech and expand our footprint in the Italian market following previous successful collaborations in the region.” He emphasized the opportunity to introduce RubyPlay’s immersive gaming content to a wider audience and strengthen the company’s status as a top provider of premium gaming experiences in Italy.

Echoing this sentiment, Alessandro Graziosi, Chief Digital Officer at Snaitech, remarked on the commitment to providing fresh and engaging gaming experiences. “We are confident that the addition of RubyPlay’s portfolio to our platform will resonate well with our audience, and we look forward to a lasting relationship together,” he added.

Our Comment on the Article

The partnership between RubyPlay and Snaitech is a testament to the dynamic and evolving nature of the iGaming industry. By combining RubyPlay’s innovative gaming solutions with Snaitech’s robust platform and wide-reaching player base, this collaboration is poised to redefine gaming standards in the Italian market.

It underscores the importance of strategic partnerships in driving growth, expanding market reach, and enhancing player satisfaction in the competitive world of online gaming. As both companies continue to leverage their strengths, the future looks promising for Italian gamers and the broader iGaming community.

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