29.08.2023

by Mateusz Mazur

Last update: 30.08.2023 10:07

RubyPlay Expands LatAm Presence with Black Ocean B.V. Partnership

RubyPlay Expands LatAm Presence with Black Ocean B.V. Partnership iGamingExpress

In an exciting move that reflects the ever-evolving landscape of iGaming, innovative B2B iGaming development studio RubyPlay has set its sights on further establishing its footprint in the LatAm region. This strategic vision has taken form through a content distribution agreement with Black Ocean B.V., a partnership that will see RubyPlay’s entire portfolio of games made available on the Atlas-IAC platform.

Reaching New Heights in LatAm

At the heart of this collaboration lies RubyPlay’s groundbreaking title, Immortal Ways Diamonds. This game stands as a testament to RubyPlay’s commitment to pushing boundaries and embracing innovation. Incorporating a groundbreaking mechanic that introduces an impressive 10,000 ways to win, Immortal Ways Diamonds is a game-changer in the world of iGaming. The addition of two Hold and Respin zones further enriches the gameplay experience, captivating players in unique and exciting ways.

The launch of this platform holds immense potential for RubyPlay, significantly extending its reach within the vibrant LatAm region. Partnering with Atlas-IAC will enable RubyPlay’s games to be featured across more than 60 operator brands under the Atlas-IAC umbrella. This expansion encompasses key online markets, with a notable focus on countries like Brazil and beyond.

Paving the Way for Growth

Dr. Eyal Loz, Chief Product Officer of RubyPlay, expressed the company’s strategic focus on the LatAm market, stating “The LatAm region is an important marketplace for RubyPlay, with a strong audience of players resonating with our content and enjoying the experiences we have to offer.

“We see great growth potential in this part of the world and partnering with Atlas-IAC opens up a multitude of opportunities.”

Maxim Slobodyanyuk, CEO at Atlas-IAC, lauded RubyPlay’s track record of delivering exceptional games that captivate operators and players alike, stating “RubyPlay has an incredible track record of delivering unique and engaging games for operators worldwide.

“Bringing the studio’s titles onto our next-generation platform is fantastic news for our operator brands and will help to elevate their online casino offerings. We’re looking forward to working alongside the RubyPlay team and take their content to new audiences.”

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As the partnership between RubyPlay and Atlas-IAC takes flight, the world of iGaming witnesses a fusion of innovation, vision, and collaboration. The journey ahead promises to redefine the iGaming landscape, as RubyPlay’s games reach new audiences and enrich the gaming experiences of players across the LatAm region and beyond. Stay tuned for the remarkable outcomes of this dynamic partnership.

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