14.06.2023

by Mateusz Mazur

RubyPlay partners with LottoStar to expand iGaming presence in South Africa

RubyPlay, an innovative iGaming studio, has sealed a vital agreement to provide its wide range of slot games to LottoStar, a prominent casino brand in South Africa.

Expanding global presence

This partnership not only marks RubyPlay’s debut in the regulated market but also presents an opportunity to expand its global presence by offering its content to audiences in South Africa.

LottoStar, a respected and authorized operator in South Africa, is fully dedicated to the world of iGaming. The company provides players with a user-friendly platform that allows them to enjoy a variety of games on their computers, tablets, and smartphones.

Tasoulla Hadjigeorgiou, the Chief Executive of LottoStar, expressed her enthusiasm about the collaboration: “It is truly amazing to join forces with RubyPlay, a renowned and groundbreaking supplier in the industry. Their status as a global leader in innovation is impressive. In the South African gambling market, there is a constant demand for customized and unique gaming experiences. This partnership will bring a new level of excitement to our already diverse collection of games, as we introduce a captivating selection of fresh titles to our players.”

New market

Through this collaboration, RubyPlay will have the chance to introduce its extensive collection of content to South African players, combining its expertise in online gaming with a rich heritage in land-based casinos and incorporating top-notch social casino mechanics.

Trevor Ginsberg, the Chief Executive of RubyPlay, expressed his thoughts on this new market venture: “Embarking on a journey into a new market is always filled with excitement, and our entry into South Africa is no exception. Based on the recent success we have achieved in Latin America, we strongly believe that Africa will bring us similar triumphs. Timing is crucial for us, and we believe this is the perfect moment for RubyPlay to venture into this new market. Our commitment to tailoring our content to meet the needs of casinos is a source of pride for us. Therefore, we are extremely confident that users in South Africa will wholeheartedly embrace our offerings.”

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