Date: 11.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:46

SCCG Management Teams Up with Captain Up to Revolutionize Customer Engagement and Retention

SCCG Management, a renowned global management advisory firm specializing in iGaming, Sports Betting, E-Sports, and Casino Technology, has announced a strategic partnership with Captain Up, a leader in gamification and retention platforms.

Captain Up’s Innovative Approach

Captain Up has been at the forefront of customer engagement since 2013, introducing the concept of a “Metagame” filled with exciting and engaging goals. This innovative approach has revolutionized the way brands interact with their customers, offering a comprehensive toolset that includes tournaments, a shop, leaderboards, races, levels, badges, missions, and more. Brands can also design personalized rewards, tailor the platform to their specific needs, and leverage data-driven insights to ensure maximum engagement and customer loyalty.

Uri Admon, Founder & CEO of Captain Up, expressed his enthusiasm for the partnership, stating, “Our alliance with SCCG Management is harnessing their unparalleled expertise, experience, and extensive global network. United, we are reimagining the customer journey, providing a rewarding gamified experience, taking customer loyalty and retention to the next level.”

Pushing Boundaries in the Gaming Industry

Stephen Crystal, CEO of SCCG Management, shared his excitement about the partnership, saying, “Captain Up’s innovative approach to gamification aligns perfectly with SCCG’s commitment to pushing the boundaries in the gaming industry. Together, we see an opportunity to redefine the parameters of customer engagement and loyalty, making every interaction a rewarding and memorable experience.”

With SCCG Management’s rich history and extensive global network spanning over 30 years across Europe, Africa, Asia, South America, and Latin America, coupled with Captain Up’s award-winning platform, ISO 27001 certified for data security, this partnership is poised to establish new industry standards in customer retention and engagement.

Brands aiming to elevate their customer engagement strategies can anticipate a more integrated, personalized, and gamified approach, leveraging the combined expertise of SCCG Management and Captain Up. This partnership promises to redefine the way brands interact with their customers, creating memorable and rewarding experiences that drive customer loyalty.


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