Date: 10.04.2024

by Adam Dworak

SIS and Fairbet Forge Strategic Partnership to Elevate Betting Experience

SIS (Sports Information Services), a preeminent supplier of 24/7 live betting services, has taken a significant step forward by integrating its Competitive Gaming product into Fairbet’s retail estate.

This integration, facilitated by Playtech’s advanced self-service betting terminals, marks a pivotal development in the realm of retail betting, particularly within the vibrant Maltese market.

Enhancing Retail Betting with Esports

The partnership introduces SIS’s extensive Competitive Gaming library, featuring over 150,000 annual events in ebasketball and esoccer, to Fairbet’s land-based operations. This integration is set to revolutionize the betting landscape at Fairbet’s venues, promising to significantly enhance customer engagement and increase operator margins.

Leveraging Technology for Immersive Betting

Playtech’s cutting-edge technology plays a crucial role in bringing SIS’s Competitive Gaming to life at Fairbet’s retail locations. This collaboration underscores SIS’s status as a top-tier content supplier and highlights Fairbet’s commitment to providing diverse and engaging wagering options since its inception in 2004.

Setting Industry Standards with Competitive Gaming

A standout feature of SIS Competitive Gaming is its production entirely in-house, including the H2H Global Gaming League matches. This product is distinguished by its receipt of the Esports Integrity Commission’s (ESIC) Gold Standards, representing the apex of product safety in esports betting.

The inclusion of various betting tools and features ensures an immersive and engaging experience for bettors, setting a new benchmark for esports betting products.

Executives Express Enthusiasm for the Partnership

Dave Richardson, SIS’s Commercial Manager for the UK & Europe, expressed his excitement about the partnership, emphasizing the strategic expansion of the Competitive Gaming portfolio and its synergy with Playtech’s platform.

Antoine Pace, CEO of Fairbet, highlighted the company’s reputation for providing top-notch leisure and wagering opportunities in Malta and Gozo, expressing optimism about the integration of SIS’s Competitive Gaming.

Our Comment on the Article

The strategic alliance between SIS and Fairbet, powered by Playtech’s technology, heralds a new era in retail betting, particularly with the integration of esports content. This partnership not only enriches the betting ecosystem in Malta but also sets a precedent for the integration of innovative betting solutions in retail environments globally.

The emphasis on in-house production and adherence to the highest integrity standards by SIS Competitive Gaming ensures a secure and engaging betting experience, catering to the evolving preferences of bettors.

As the esports betting market continues to grow, such collaborations will be instrumental in shaping the future of retail betting, offering a blend of traditional and modern betting experiences.