SIS and Inspired Entertainment Strengthen Partnership with Enhanced Virtual Betting Content

This collaboration is set to introduce five advanced products, significantly enhancing SIS’ 49’s offering.

Innovative Integration in UK and Ireland Betting Shops

The partnership will see the integration of 49’s content into betting shops across the UK and Ireland, offering bettors access to superior graphics and race simulations.

Featured races will include those from popular virtual venues such as Portman Park, Sprint Valley, Steepledowns, Brushwood, and Millersfield. Moreover, comprehensive historical results and race forms will remain accessible on 49s.co.uk.

Customized Branding for a Superior Betting Experience

Inspired’s tailored 49’s branding and content aim to deliver a truly immersive experience for both operators and bettors, elevating the standard of virtual betting encounters.

This agreement marks a significant step in the longstanding relationship between SIS and Inspired. With 49’s being the first to launch Inspired’s virtual products over two decades ago, this latest development indicates a commitment to providing cutting-edge content.

SIS’ Growth and Diverse Offerings

49’s, owned by SIS, has seen considerable growth with the launch of a new platform and expanded customer partnerships. This growth facilitates access to a high-quality live number draw product portfolio, including the popular 49’s twice daily draws, 39’s, and Fast 15’s.

Inspired offers a broad spectrum of content, technology, hardware, and services for regulated sectors including gaming, betting, lottery, and leisure, across both land-based and mobile channels in 35 jurisdictions globally.

Comments from Industry Leaders

Jessica Mills, Head of Product Proposition at SIS, expressed excitement about taking their partnership with Inspired to new heights, stating “We have enjoyed a fantastic partnership with Inspired, and we are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops. We take great pride in delivering outstanding content to bettors, and this will significantly improve the experiences across our virtual horse and greyhound racing content.”

Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired Entertainment, echoed these sentiments. He said “The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership.

“The roll-out of more innovative virtual content for audiences will result in increased engagement with our products. With this new agreement, SIS and Inspired Entertainment aim to deliver an enhanced virtual betting experience to customers in betting shops across the UK and Ireland.”

Our Comment on the Article

This strategic enhancement of SIS and Inspired’s partnership represents a significant leap forward in virtual betting content. By marrying advanced technology with immersive user experiences, they are setting new standards in the betting industry.

This collaboration not only demonstrates a shared commitment to innovation but also highlights the importance of adapting to evolving market demands. As virtual betting continues to grow in popularity, such alliances are crucial for staying ahead in a competitive landscape.

The initiative by SIS and Inspired serves as a testament to the potential of collaborations in creating dynamic, engaging, and forward-thinking betting solutions.