Date: 28.05.2024

by Kajetan Sawicz

Last update: 28.05.2024 10:22

SIS and Stake Join Forces to Enhance Live Racing Betting Experience

Sports Information Service (SIS) has announced a strategic partnership with Stake. This collaboration will see SIS supply Stake with its extensive library of live racing content, significantly enhancing the betting experience for users worldwide.

Expanding Live Racing Offerings

SIS is set to deliver its comprehensive portfolio of horse and greyhound racing content to Stake, which includes over 36,000 live horse races annually from more than 170 racecourses across six continents. Additionally, Stake will benefit from SIS’s 26,000 annual greyhound races.

This partnership aims to maximize bettor engagement through live-streaming, on-screen graphics, and expert commentary, providing an immersive racing experience.

Enhanced Betting Opportunities through Early Pricing

To complement SIS’s live content, Racing and Sports (RAS) will provide early pricing and derivative markets. This integration by RAS enables longer trading windows and offers Stake’s bettors more dynamic and varied wagering opportunities.

The enhanced data provided by RAS will include comprehensive, easy-to-understand information and live pricing, all accessible at the bettors’ fingertips.

Leadership Comments on the Partnership

Andy Kelly, Head of Commercial Partnerships at SIS, commented on the new agreement: “Stake has a huge footprint across the world, and this deal is a major one for us as we seek to expand the appeal of racing products. By providing our full range of racing content, we are confident this will enrich the customer experience.”

Jarrod Febbraio, Director of Commercial at Stake, echoed this enthusiasm: “It remains our goal to continually strive to enhance our product portfolio to our customers. Partnering with RAS as our platform provider and SIS providing their racing content, with their long-standing reputations, speaks for itself.”

Stephen Crispe, Chief Executive Officer at RAS, added: “Our primary focus is to provide a best-in-class service to our customers. The extensive content available through SIS, together with the enhanced data, in several different languages provides RAS with an exciting opportunity to showcase our offering.”