11.01.2024

by Mateusz Mazur

SIS Expands Horse Racing Content with Addition of Polish Tracks

SIS, a leading provider of betting content, has significantly bolstered its horse racing portfolio through a strategic agreement to feature races from all three of Poland’s major tracks.

This enhancement enriches SIS’s already extensive horse racing content, offering more dynamic betting opportunities to operators globally.

Enhancing Global Horse Racing Coverage

The inclusion of racing action from Warsaw, Wroclaw, and Sopot tracks, from April to November, adds 60 annual meetings to SIS’s offering. These Polish races join a premium suite of European horse racing content from the UK, Ireland, Germany, and Spain, among others, further positioning SIS as a market leader in providing diverse horse racing content.

SIS’s portfolio, which now features over 35,000 horse races, provides an end-to-end solution encompassing live streaming, data, commentary, on-screen graphics with betting triggers, and a wide range of markets and prices. This comprehensive approach is designed to enhance engagement and increase incremental revenues for operators.

Comments from SIS and TRAF Leadership

Conall McSorley, Head of International Horse Racing at SIS, expressed enthusiasm about the expansion: “The addition of high-class Polish content…brings operators and their customers the widest range of betting opportunities…24/7, 365 days a year.”

Dominik Nowacki, Chairman of the Board at TRAF, highlighted the significance of the deal: “It’s fantastic to sign this deal…and bring Polish racing to a significantly wider audience. This deal will be integral in achieving our goal of promoting horse racing across Poland worldwide.”

Our Comment on the Article

The inclusion of Polish horse racing into SIS’s portfolio marks a significant step in the company’s efforts to diversify and enhance its global racing content. This move not only caters to the growing demand for varied horse racing action but also demonstrates SIS’s commitment to providing comprehensive and dynamic betting solutions.

By integrating Polish tracks, SIS is able to offer a more robust and engaging betting experience to its users, further solidifying its position as a leader in the sports betting content market. As the industry continues to evolve, such strategic expansions are crucial in staying ahead in the competitive field of sports betting.

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