Date: 12.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:46

SIS Extends Partnership with Betfred for Round-the-Clock Greyhound Racing

SIS and Betfred’s Renewed Partnership Sports Information Services (SIS), a leading multi-content supplier of 24/7 live betting services, has signed a new multi-year agreement with Betfred, reaffirming their longstanding partnership.

This extension guarantees that Betfred will retain access to premium, around-the-clock greyhound racing content from various parts of the world.

Global Greyhound Racing Access

This renewed deal ensures that Betfred’s online and retail operations have long-term access to a diverse range of greyhound racing events from the UK, Ireland, and Mexico. The agreement aims to increase customer engagement and boost revenues by offering high-quality, short-form content that is highly appealing to bettors.

SIS’ 24/7 Live Racing Content is a comprehensive solution that includes live streaming of races, data feeds, on-screen graphics with betting triggers, and an extensive array of betting markets and competitive odds. This ensures a seamless and immersive betting experience for customers.

Strengthening SIS’ Product Range

The successful extension of this partnership highlights the continued strength of SIS in providing a wide range of revenue-boosting solutions to commercial partners worldwide. The partnership with Betfred is a testament to the appeal and profitability of SIS’ greyhound racing content.

Craig Reid, Group Trading Director at Betfred, emphasized the value of this extended agreement, stating “This extended agreement enables us to maintain our commitment to delivering superior content from the world’s best greyhound races to our customers. Our partnership with SIS is of great value, and we’re thrilled to be able to ensure we provide our customers with unmatched betting opportunities around the clock.”

Richard Ames, Chief Executive at SIS, expressed his satisfaction with the ongoing collaboration with Betfred, stating “I’m pleased that we have ensured the continued presence of our premium greyhound racing in the product portfolio of a key long-term partner. We remain thoroughly committed to offering the industry’s most extensive portfolio of racing content from all around the world.”

This extended partnership ensures that Betfred customers continue to enjoy access to high-quality greyhound racing content, showcasing SIS’ commitment to delivering engaging and revenue-generating solutions in the world of sports betting.

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