SIS Launches H2H Global Gaming League on Betsafe Colorado App
SIS Content Services, a subsidiary of the SIS Group, a global leader in 24/7 live betting services, has introduced its H2H Global Gaming League product on the Betsafe Colorado mobile sportsbook app.
This addition brings round-the-clock esports action to the Colorado market, featuring esoccer and ebasketball Competitive Gaming events. SIS’ esports offering is designed to enhance sportsbook margins and integrity while catering to the thriving Colorado sports betting landscape.
Expanding the Esports Experience
Colorado’s sports betting industry has thrived since its legalization in May 2020, with over US$12.8 billion in wagers and more than $850 million in gross sports betting revenue generated. SIS has recognized this growth potential and expanded its esports product reach into Colorado, following its successful launch in New Jersey.
SIS’ esports products offer a comprehensive end-to-end solution with integrity as a top priority. Produced in-house from SIS’ dedicated gaming studios in the UK, these highly competitive games boast sub-second latency live streaming, ESIC-trained integrity referees overseeing every match, live caster commentary, and on-screen graphics with unique betting prompts to engage bettors.
Betsson Group’s Colorado-facing brand, Betsafe, has partnered with SIS to provide their audience with esoccer and ebasketball offerings.
David Senior, Head of Sportsbook at Betsson US, expressed excitement about the partnership, emphasizing the content’s potential to enhance the overall betting experience and drive engagement for bettors. He said “We have enjoyed a great partnership with SIS, and to bring esoccer and ebasketball to the Betsafe audience in Colorado is another big step in our relationship as we deliver more content that will drive engagement and enhance the overall betting experience for our bettors.”
Michele Fischer, Vice President of SIS Content Services, highlighted how this expansion contributes to SIS’ growing presence in the US market, stating “Our comprehensive Competitive Gaming products elevates the esports betting experience, and we are thrilled to bring our content to more bettors in Colorado. This launch contributes to SIS’ expanding footprint in the US market.”
Richard Ames, Chief Executive of SIS and President of SIS Content Services, underlined the significance of this launch in Colorado, stating “We are pleased to see the growth of our esports product with this latest launch in Colorado. We continue to make steady progress in North America, and this latest deal showcases our ability to provide bettors with engaging content and further enhances our relationship with our valued long-term partner, the Betsson Group.”
SIS Content Services’ introduction of the H2H Global Gaming League product on the Betsafe Colorado app marks a significant milestone in the world of esports betting. With a focus on integrity, engagement, and expanding its footprint in the US market, SIS continues to be at the forefront of the esports betting industry. This collaboration promises to provide Colorado bettors with a cutting-edge esports experience, contributing to the state’s vibrant sports betting landscape.