SIS Partners with Aardvark Technologies to Deliver 49’s Live Numbers Draws Across Africa
SIS (Sports Information Services), the renowned provider of 24/7 live betting services, has forged an exciting collaboration with platform provider Aardvark Technologies.
This partnership is set to bring SIS’s market-leading live numbers draws content, including the iconic 49’s Original Live Draw, to operators in Africa, both in the retail and online sectors.
An Overview of 49’s Live Numbers Draws
SIS’s 49’s live numbers draws are a crowd-favorite, offering operators access to over 200,000 betting events annually. For over 25 years, the 49’s brand has captivated audiences, offering a market-leading fixed-odds live numbers product. These draws are presented live from Manchester, UK, twice a day, providing online and retail operators worldwide with top-quality, real-time draws.
As part of this collaboration, new high-margin products like “39’s” and “Fast 15’s” have been introduced. These products feature draws taking place every three minutes, establishing the most comprehensive offering in the industry.
Detailed product information, including results, form, and hot and cold balls updated in real-time after each draw, can be found on 49s.co.uk. The 49’s brand boasts an active social community on Facebook, Instagram, and Twitter (@49sdraw), with presenters engaging with their loyal fanbase multiple times daily.
Through this multi-channel agreement with Aardvark, operators in South Africa and other African regions will gain access to SIS’s prestigious 49’s content portfolio. This includes a wide array of revenue-boosting, round-the-clock betting opportunities.
This agreement reinforces SIS’s reputation as a leading supplier across multiple verticals, solidifying its presence in the African market following successful deals with prominent operators on the continent.
Joe Andrews, Head of Sales Africa at SIS, expressed enthusiasm about the partnership, stating “49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition.
“We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark will go a long way to doing just that.”
Simas Denisovas at Aardvark noted the company’s commitment to offering diverse premium content across various verticals. He stated “We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals. Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”