by Mateusz Mazur

SIS Partners with EveryMatrix to Elevate Esports Betting Experience

SIS (Sports Information Services) has taken a significant leap forward in the esports betting market through a strategic partnership with EveryMatrix.

This collaboration will see SIS’s Competitive Gaming suite, featuring over 150,000 live events annually, integrated into the OddsMatrix platform, enriching EveryMatrix’s sports and esports betting offerings with engaging esoccer and ebasketball competitions.

Revolutionizing Esports Betting

Competitive Gaming, known for its betting optimization, includes captivating on-screen graphics and live commentary to enhance bettor engagement.

EveryMatrix customers will benefit from a comprehensive array of pre-match and in-play betting options, backed by the integrity of each match monitored by ESIC-accredited referees and SIS’s expert trading team.

Mutual Growth and Innovation

This partnership underscores SIS’s commitment to expanding the reach and impact of its Competitive Gaming content, offering a dynamic, round-the-clock betting experience.

EveryMatrix’s OddsMatrix platform, already renowned for its extensive sports betting services, will be significantly bolstered by the addition of SIS’s high-margin, innovative esports content.

Andy Kelly, Head of Commercial Partnerships at SIS, said: “We are delighted to have secured another key partnership as we widen the audience of our Competitive Gaming offering. EveryMatrix is a renowned brand in the industry, and this integration with its OddsMatrix platform is a testament to the appeal of the fast-paced, round-the-clock content Competitive Gaming provides.”

Tor Skeie, CEO at OddsMatrix, said: “Adding Competitive Gaming across our library of over 25 titles will enable our customers to access some of the most innovative next-gen betting content on the market today.

“This unique, short-form, action-packed content is proven to appeal to both new and existing sports betting and esports betting audiences and we’re excited to offer it within the wider OddsMatrix portfolio.”

Our Comment on the Article

The collaboration between SIS and EveryMatrix represents a pivotal moment in the esports betting sector, blending SIS’s expertise in live betting services with EveryMatrix’s robust platform capabilities. This partnership not only enhances the betting experience for users but also sets a new standard for content integration and innovation in the industry.

As esports continue to capture the attention of a global audience, such strategic alliances are crucial for catering to the evolving demands of bettors and maintaining the integrity and excitement of esports betting.

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