Date: 29.04.2024

by Adam Dworak

Last update: 08.05.2024 10:55

SIS Secures Extended Spanish Racing Deal to Boost Live Betting Content

Sports Information Services (SIS) has secured a long-term extension to its agreement with Asociación de Hipodromos Españoles.

This deal reinforces SIS’s commitment to providing extensive 24/7 live betting services by incorporating over 500 annual horse races from Spain.

Strengthening Global Racing Coverage

SIS, will continue to offer live broadcasts from six of Spain’s premier racetracks. These include the well-known Hipódromo de La Zarzuela, Dos Hermanas, San Sebastian, Sanlúcar, Pineda, and Son Pardo Y Manacor.

The deal not only extends SIS’s existing relations but also enhances its rich calendar of 90 racing meetings, featuring high-stakes contests like the Gran Premio de Madrid and San Sebastian Gold Cup.

“The Spanish market is very important to SIS, and horse racing from across the country has been an integral part of our live racing offering as it has grown in quality. To renew our agreement for a further three years underlines how much we value the top-class racing throughout the year and is consistent with our mission to bring operators and their customers the widest range of betting opportunities from around the world,” said Conall McSorley, Head of Racing at SIS.

Impact on the Betting Landscape

This partnership not only underscores the rising quality of Spanish racing but also broadens the array of betting opportunities available through SIS. The renewal allows operators to tap into an increased volume of events, potentially boosting their margins significantly.

This strategic move is part of SIS’s larger agenda to enhance its library of over 35,000 annual horse races, recently augmented by adding premium fixtures from Korea and Poland.

Collaboration and Future Prospects

Rafael Marquez Ojea, President of the Asociación de Hipodromos Españoles, highlighted the strategic value of continuing their partnership with SIS. “Since 2019, SIS has been an invaluable partner in taking our races to new audiences worldwide. Extending our partnership with SIS made strategic sense as we look to further strengthen our presence within the global betting industry and ensure greater visibility for our compelling schedule of races,” he noted.