by Adam Dworak

SkillOnNet Revolutionizes Casino Experience with Opti-X Integration

SkillOnNet, a global leader in online entertainment, has elevated the gaming experience across its diverse portfolio of international brands by integrating Opti-X, a cutting-edge Digital-Experience Platform developed by Optimove.

This strategic move underscores SkillOnNet’s commitment to delivering personalized, engaging, and immersive experiences to players worldwide.

Enhancing the Casino Lobby with AI-Powered Personalization

Opti-X, a real-time content recommendation engine powered by machine learning algorithms, revolutionizes the SkillOnNet casino lobby. By analyzing players’ preferences and behaviors, Opti-X refines search results and provides personalized game recommendations based on past gaming activity. This level of customization not only enhances the user experience but also fosters increased engagement and retention rates.

Expanding Reach Across Regulated Markets

SkillOnNet’s meticulous optimization of Opti-X over the past year has culminated in its rollout across various licensed jurisdictions. With over 40 brands operating in multiple regulated markets, including prominent names like PlayOJO, PlayUZU, BacanaPlay, and DrueckGlueck, SkillOnNet is poised to deliver unparalleled gaming experiences to players globally.

Opti-X: Empowering Customer-Centric Strategies

Eyal Naor, COO at SkillOnNet, lauded Opti-X’s capability to understand customers’ intent from their initial interactions, thereby facilitating a seamless and personalized lobby service. “Opti-X’s algorithms can determine our customers’ intent from their first interaction, creating an amazing lobby service for players and giving them immediate recommendations that will deliver a more meaningful experience. This will help us increase player engagement, retention and lifetime value by delivering personalization in real time.”

Matthew Gilbery, Director of Personalization Offering at Optimove, expressed delight in partnering with SkillOnNet. “We’re delighted to partner with a tier-one operator like SkillOnNet and to be able to enhance what is already a best-in-class user experience. Our mission is to empower brands to put their customers first and gain their loyalty for life. We believe this is the start of a long and beneficial partnership.”

Our Comment on the Article

SkillOnNet’s integration of Opti-X represents a significant milestone in the iGaming industry, signaling a shift towards personalized gaming experiences. By leveraging advanced AI technology, SkillOnNet aims to not only meet but exceed player expectations, driving engagement, retention, and ultimately, brand loyalty.

This strategic partnership underscores the importance of customer-centric strategies in an increasingly competitive market, setting a new standard for online gaming platforms worldwide.

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