Date: 22.01.2024

by Antoni Majewski

Sky Vegas Enhances Gaming Offerings with Pragmatic Play’s Live Casino Content

Pragmatic Play, a leading provider in the iGaming industry, has expanded its partnership with major UK gaming brand Sky Vegas by supplying its award-winning Live Casino content. This move enhances the existing relationship between the two companies, which previously focused on Pragmatic Play’s premium Slots.

Diversified Gaming Experience for Sky Vegas Players

Sky Vegas players in the UK now have access to player-favorite Live Casino games from Pragmatic Play, including Vegas Ball Bonanza, Sweet Bonanza CandyLand, and traditional games like Blackjack and Roulette. This addition significantly diversifies the gaming experience available to Sky Vegas users.

Pragmatic Play is rapidly establishing itself as a leading Live Casino supplier in the UK. Known for delivering unique and exciting entertainment experiences, the company offers extensive customization and localization, along with dedicated environments for its games. Its partnership with Sky Vegas builds on recent collaborations with other major UK operators like Flutter, William Hill, and bet365.

Leaders’ Perspectives on the Partnership

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: “Sky Vegas is a natural home for Live Casino content from Pragmatic Play… now Sky Vegas players can experience the very best of our live portfolio, which includes original game shows such as Treasure Island in addition to classic card and table games.”

Philippa Ayres, Head of Content at Sky Gaming, added: “Seeing how well our players have engaged with Pragmatic Play’s top-performing Slots, we are confident they will love Live Casino games such as Mega Wheel and Boom City. We’re delighted to extend our strong partnership with Pragmatic Play by bringing their outstanding live content to Sky Vegas.”

Objective Commentary: A Strategic Expansion in iGaming

The integration of Pragmatic Play’s Live Casino content into Sky Vegas’ offerings represents a significant step in enhancing the iGaming experience for UK players. This collaboration not only reinforces the successful partnership between Pragmatic Play and Sky Vegas but also demonstrates Pragmatic Play’s growing influence as a Live Casino supplier.

As player preferences continue to evolve towards immersive and interactive gaming experiences, such partnerships are vital in meeting these demands and driving the industry forward. This expansion is poised to attract a wider audience and set new standards in live online gaming.