by Mateusz Mazur

SlotMatrix and betPARX Forge Groundbreaking Casino Aggregation Deal in the U.S

SlotMatrix, a prominent member of the EveryMatrix Group, has marked a significant milestone in the iGaming industry by securing a groundbreaking multistate casino aggregation deal with their existing U.S. partner, betPARX.


Expanding the Game Portfolio

SlotMatrix, renowned as the iGaming industry’s largest casino aggregator, boasts a remarkable network of over 300 studio partners and more than 22,500 game integrations. In this new collaboration, SlotMatrix will provide betPARX with an extensive library of the best-performing games from tier-1 suppliers in the U.S. market.

This move will grant betPARX access to a wealth of engaging and diverse content, ensuring their players receive the latest and most thrilling gaming experiences.

Once live, SlotMatrix is set to become betPARX’s leading iGaming content aggregator across three key states: New Jersey, Michigan, and Pennsylvania.

This strategic partnership will serve to fuel betPARX’s brand growth, offering cross-product bonusing and gamification tools, including free spins and tournaments. These have proven to enhance player reactivation, acquisition, and retention, leading to outstanding results.

A History of Collaboration

This latest endeavor builds on the foundation of a deal signed in March of the same year between EveryMatrix and betPARX. The agreement saw EveryMatrix distributing content from its own game development studios, Spearhead Studios and Armadillo Studios, seamlessly integrated through the iGaming Integration Platform, CasinoEngine. SlotMatrix is a product accessible via CasinoEngine.

EveryMatrix has been steadily securing licenses in several crucial regions, including New Jersey, Michigan, West Virginia, Ontario in Canada, and most recently, Connecticut. The regulatory process is also underway in Pennsylvania. These licenses have enabled EveryMatrix to establish strong relationships with several prominent operators in the U.S. through SlotMatrix, presenting brands with access to one of the world’s most extensive libraries of iGaming content.

Anticipating Positive Disruption

Erik Nyman, President of EveryMatrix Americas, expressed his satisfaction with the partnership extension, stating “I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers.

“Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

Gil Bushkin, Senior Director of Interactive Marketing at betPARX, highlighted their continuous commitment to providing an enjoyable user experience. He stated “betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

Our comment on the article

The casino aggregation deal between SlotMatrix and betPARX stands as a major development in the U.S. gaming industry. It showcases the ever-expanding opportunities for players to access a rich and diverse gaming portfolio. The collaboration also underlines the importance of gamification tools and content diversity in boosting player retention and acquisition. With EveryMatrix’s support, betPARX is poised for substantial growth and a superior gaming experience for its players.

This partnership reaffirms the dynamic nature of the iGaming industry and the role of aggregators in providing an extensive array of gaming content to players, solidifying the position of both SlotMatrix and betPARX as key players in the U.S. market.

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