by Adam Dworak

Last update: 07.03.2024 09:35

Soft2Bet Achieves Remarkable Growth with Innovative Gamification and Market Expansion

Soft2Bet, a prominent B2B casino and sportsbook platform provider, has announced a series of impressive growth metrics for 2023, highlighting the company’s most successful year to date.

With a strategic focus on entering regulated markets and enhancing product gamification, Soft2Bet recorded a substantial 46% increase in gross revenue across its B2B and B2C operations. Additionally, the company saw a remarkable 207% rise in EBITDA compared to the previous reporting period.

Gamification Drives Success

A significant contributor to this success has been Soft2Bet’s introduction of the Motivational Engineering Gamification Application (MEGA), a gamification solution that has notably enhanced Gross Gaming Revenue (GGR) by over 60%. This innovative approach has not only boosted player engagement but also increased the average revenue per user (ARPU) by 70% for Soft2Bet’s partners, demonstrating the effectiveness of integrating gamification into gaming experiences.

Soft2Bet’s revenue growth was also bolstered by its expansion into new regulated markets, obtaining licenses in countries such as Sweden, Greece, Romania, and Italy. This strategic move into regulated environments has positioned the company for sustainable long-term growth and expanded its global footprint.

Sports Betting Solutions Surge

The company’s sports betting solutions have experienced a significant uptick, with revenues soaring by 300% in 2023. This growth underscores Soft2Bet’s capability in delivering competitive and appealing sports betting offerings to the market.

Uri Poliavich, CEO and founder of Soft2Bet, expressed optimism about the future, stating, “With our MEGA solutions and ambitious expansion strategy, 2023 was an incredible year for our family at Soft2Bet. I have no doubt we’ll continue to see strong growth in 2024 as we innovate our gamification engine. We are already developing partnerships with new and old friends, expanding into North America, and delivering more game-changing solutions for our partners this year.”

The company is set to further its reach in Europe and North America, with plans to enter the US market in New Jersey and expand into Portugal, Ontario, Canada, and Mexico.

Focus on MEGA Technology Enhancement

Soft2Bet’s commitment to enhancing its MEGA technology remains a top priority. By leveraging a robust tech stack, the company aims to continuously improve engagement, volumes, and revenues through unparalleled personalization and tailored user experiences. The integration of AI and other new technologies into the MEGA platform is anticipated to drive further innovation and feature enhancements.

Our Comment on the Article

Soft2Bet’s remarkable growth in 2023, fueled by its innovative gamification solutions and strategic market expansion, sets a benchmark for the iGaming industry. The company’s focus on entering regulated markets, coupled with the significant success of its sports betting solutions, showcases its ability to adapt and thrive in a competitive landscape. As Soft2Bet continues to evolve its MEGA technology and explore new territories, its commitment to innovation and customer-centric experiences promises to drive further success in the years to come.

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