Date: 02.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:48

Soft2Bet Appoints Martin Collins as Chief Business Development Officer

Leading platform, casino, and sportsbook solutions provider, Soft2Bet, has made a significant addition to its team by welcoming Martin Collins as the new Chief Business Development Officer (CBDO).

With over two decades of experience in the digital markets, Martin brings a wealth of expertise to the role, notably having served as the Director of Sales and Business Development at Gaming Innovation Group (GiG), where he and his team secured an impressive 21 platform deals in just one year.

Enhancing Innovation in PAM, Online Casino, and Sportsbook Solutions

Martin Collins’ arrival at Soft2Bet is expected to be a game-changer in enhancing the company’s innovation initiatives in the dynamic world of Platform as a Service (PAM), online casino, and sportsbook solutions. With his guidance, Soft2Bet is poised for sustained growth and a leadership position in the B2B market, marking the beginning of an exciting new chapter in the company’s story.

Soft2Bet’s Vision

Martin Collins expressed his optimism about Soft2Bet’s potential in the worldwide Platform, Casino, and Sports B2B market. He said “The worldwide Platform, Casino and Sports B2B market continues to diversify and there are unparalleled opportunities for providers with the right ‘tech’ solutions to bring value to operators, accelerating their growth. Soft2bet has and continues to invest heavily in its software and technology focusing specifically on factors that can shift the dial on behalf of their customers, consistently iterating and improving their offering, ensuring the offering is cutting edge and they will not be a bottleneck for customer growth. Armed with this arsenal of solutions, as well as a collaborative culture, both internally and externally, I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals and I very much look forward to the challenge.”

Uri Poliavich, CEO of Soft2Bet, expressed his satisfaction with Martin Collins joining the team, stating “We’re happy to welcome Martin to Soft2Bet and looking forward to his vast experience and deep knowledge of our sector getting us to the next level!”

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