27.12.2023

by Antoni Majewski

Soft2Bet’s Insightful Outlook on iGaming Trends for 2024

As 2023 draws to a close, Soft2Bet reflects on a year of significant growth and casts an insightful gaze into the future, predicting the trends likely to dominate the iGaming sector in 2024.

Soft2Bet anticipates that gamification features will continue to expand in 2024, with a specific focus on hyper-localization. The company plans to tailor these features to the individual preferences of players in various markets, believing that this approach will capture more consumer attention and screen time.

The Importance of Gamification in iGaming

Gamification, a concept widely embraced in the online gaming and betting industry, is linked to the social and casual gaming boom of 2012-2013. Despite the social gaming craze stabilizing, the sector still generates substantial revenue through mechanisms like micro-transactions and in-game advertising – all facets of gamification.

Soft2Bet integrates social engagement and gameplay features localized to specific regions into its real-money gaming products, creating the Soft2Bet Motivational Engineering Gaming Application (MEGA). This gamification engine is a testament to the company’s commitment to innovation and player engagement.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, highlights the extensive technical work behind integrating these features into their products. The company’s tech, development, marketing, and CRM teams have dedicated many hours to developing a seamless, secure, and tailored gamification solution.

The Era of Mobile Technology

The mobile gambling market is projected to surpass $150 billion by 2030. With approximately 70% of online betting revenue stemming from mobile gambling, the integration of personalization and gamification in mobile apps is expected to further boost growth in 2024.

Soft2Bet foresees AI becoming more integrated into iGaming, helping to analyze data and identify player preferences. This technology will be pivotal in enhancing platform features and improving the user experience.

Keeping abreast of the latest technologies and player behavior analytics will be crucial for iGaming success in 2024. These elements will drive the industry forward, ensuring engaging and user-friendly gaming experiences.

Focus on Responsible Gaming

Soft2Bet reaffirms its commitment to responsible gaming and anticipates that other companies will also increase their investment in this area. As the industry expands into new jurisdictions, innovative and proactive responsible gaming tools will become increasingly important.

Our Comment on the Article

Soft2Bet’s insights into the future trends of iGaming for 2024 provide a comprehensive outlook on where the industry is heading. The emphasis on localized gamification, the growing significance of AI and mobile gaming, and the continued focus on responsible gaming underscore the dynamic nature of this sector.

These trends suggest that the iGaming industry is on the cusp of a more personalized, technologically advanced, and socially responsible era.

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