13.12.2023

by Mateusz Mazur

SOFTSWISS Sportsbook Marks Three Years with Insightful Industry Analytics and Notable Achievements

The SOFTSWISS Sportsbook, known for its modern sports betting platform, is celebrating its third anniversary, marking this milestone with a comprehensive analysis of industry trends and its own growth trajectory.

The product team has collated and compared data from the past three years, offering insights into the evolving dynamics of the sports betting industry.

Steady Favorites and the Rise of Cybersports

In traditional sports betting, the top three choices among bettors—football, tennis, and basketball—have remained consistently popular over the past three years. However, the realm of cybersports has shown remarkable growth. From ranking seventh in 2021, cybersports climbed to fourth in 2023, with Counter-Strike notably securing the sixth position among the top 10 disciplines by bet numbers.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, emphasizes the increasing prominence of cybersports betting. He states “The strengthening of cybersports cannot go unnoticed. With the increasing integration of computer technology into our daily lives, this trend will only intensify. That is why, at the beginning of 2022, we started working with a dedicated cybersport data provider – Oddin.gg, and in August 2022 we signed a partnership with Konstantin Leniniw Sivko, a Counter-Strike commentator. I am optimistic that cybersport betting will continue to grow in popularity, and I suggest that our partners focus on working in this area.”

A significant shift noted by the SOFTSWISS team is the surge in mobile betting. In 2023, mobile devices accounted for 80% of all bets, up from 70% in 2022 and 68% in 2021. This preference for mobile betting is particularly pronounced in live betting scenarios. Moreover, mobile devices were responsible for 92% of the operators’ Gross Gaming Revenue (GGR).

A Year of Exceptional Growth

SOFTSWISS Sportsbook’s strategic focus is on increasing combo bets, recognizing their profitability potential for partners. These bets, which offer higher margins and less frequent wins, have seen their share rise from 20% in 2021 to 45% in 2023. This increase is attributed to enhanced promotion and the introduction of a broader range of events through new data provider partnerships.

Kamenetskyi lauds the SOFTSWISS team’s dedication, highlighting the significant increases in turnover (351%), GGR (451%), and bet numbers (558%) over the past year. This growth is a testament to the team’s commitment to innovation and professional excellence.

The past year also saw SOFTSWISS Sportsbook receive the GLI-33 certification and MGA B2B licence, milestones that enable entry into new regulated markets. These achievements underscore the platform’s readiness to explore and adapt to diverse market needs.

Our Comment on the Article

SOFTSWISS Sportsbook’s third anniversary is not just a celebration of time; it’s a showcase of strategic growth and adaptability in a dynamic industry. The team’s focus on emerging trends like cybersports betting and the dominant role of mobile platforms highlights their ability to stay ahead of market shifts.

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