Sportingtech Introduces New Product Developments to Enhance Sportsbook Platform

Full-service betting and gaming platform provider Sportingtech has unveiled new product developments aimed at enhancing the player experience on its sportsbook platform.

“Share-a-Bet”

One of the notable features is the “Share-a-Bet” function, which allows bettors to easily share their bets on social media platforms directly from their betslip. This feature acknowledges the growing involvement of influencers in sports betting and demonstrates Sportingtech’s focus on engaging marketing strategies that resonate with social media-savvy audiences.

The platform’s user interface has also been improved to provide a sleek compact view, optimized for mobile devices. This streamlined interface allows for easy navigation across the sportsbook, making it convenient for users to access top sports and leagues.

More markets

Furthermore, Sportingtech has expanded its Bet Builder offering by increasing the number of competitions and markets available. This includes adding the Brazilian Serie A football league along with statistical player markets like shots, assists, and cards. The enhancements have led to a 35% increase in available markets, providing players with more opportunities to bet on various sports.

Tommy Molloy, Chief Sportsbook Officer at Sportingtech, highlighted the significance of the new Share-a-Bet feature in tapping into current industry trends: “The new Share-a-Bet feature emphasises our ability to tap into behaviours and capitalise on current trends in the industry. Sports betting has now become a huge social activity and operators are sure to see increased levels of engagement as players maximise the opportunity to communicate with friends and followers on their social media platforms.

“The new compact view will provide bettors with the simplicity they crave when placing bets, and to considerably add to the number of competitions and markets within our Bet Builder showcases our intention to provide the largest array of wagering opportunities.”

Sportingtech’s product developments reflect its efforts to adapt to evolving player behaviors and preferences, ultimately enhancing the overall sportsbook experience for its users.