Date: 30.11.2023

by Mateusz Mazur

Sportsnet Amplifies Fan Experience with Sportradar Partnership

Sportsnet, Canada’s premier sports network, has taken a significant leap forward in enhancing viewer experience by partnering with Sportradar, a global leader in sports data and content.

This collaboration, emerging from a highly competitive tender process, is set to revolutionize the way North American sports fans consume content.

Innovative Integration of Real-Time Data

Sportsnet broadcasts are about to upgrade with the integration of Sportradar’s cutting-edge OnAir service. Viewers can expect a seamless blend of real-time statistics, player profiles, and advanced data sets.

This integration will not only enrich the viewing experience but also bring fans closer to the heart of the action in MLB and NHL games.

Elevating Storytelling Through Advanced Technology

Sportradar’s expertise isn’t just limited to data provision. With access to statistical experts and the radar360 research application, Sportsnet is set to elevate its real-time storytelling capabilities.

Enhanced digital graphics and in-depth research will bolster the network’s broadcasts, providing viewers with an enriched and comprehensive sports narrative.

A Commitment to Quality and Engagement

Brian Josephs, Head of Regional Sales, North America, at Sportradar, expressed pride in partnering with a market leader like Sportsnet. He stated “We are proud to partner with Sportsnet, a market leader, who is committed to entertaining and informing Canadian sports fans. This collaboration showcases Sportradar’s expertise in enhancing sports content through data and technology. Together, we will bring fans closer to the action, providing them a unique, more engaging viewing experience.”

Expanding Across the Sportsnet Brand

The impact of Sportradar’s support extends beyond just live broadcasts. Their comprehensive assistance will span Sportsnet’s entire brand portfolio, including regional channels (East, Ontario, West, Pacific), Sportsnet ONE, 360, World, Sportsnet+, the Sportsnet Radio Network,, the Sportsnet app, and podcasts.

This extensive reach ensures that sports content across all platforms will be more dynamic and interactive than ever.

Our Comment on the Article

This partnership between Sportsnet and Sportradar represents a significant milestone in sports broadcasting. By leveraging advanced data analytics and storytelling techniques, Sportsnet is not just enhancing the viewing experience; it is redefining it.

This move underscores a larger trend in the sports media industry where data-driven content is becoming essential for engaging modern audiences. As this collaboration unfolds, it will be intriguing to see how this data-centric approach influences viewer engagement and sets new standards for sports broadcasting in North America.