17.01.2024

by Mateusz Mazur

SPRIBE Partners with UFC Champion Alex Pereira to Promote Aviator Game

SPRIBE, renowned for creating the world’s leading crash game, Aviator, has recently announced a dynamic partnership with UFC lightweight champion, Alex Pereira.

This collaboration aims to broaden Aviator’s appeal to a wider audience, leveraging Pereira’s significant influence in the mixed martial arts community.

Alex Pereira: A Key Influencer for Aviator

Alex Pereira, a celebrated name in UFC, will be at the forefront of various marketing campaigns to promote Aviator. His status as a dual-division champion, holding titles in both light heavyweight and middleweight classes, positions him as an influential figure for engaging new players with the game.

This partnership with Pereira is part of a broader agreement between SPRIBE and UFC, established in October of the previous year. The deal includes branding opportunities during UFC Fight Nights and Pay Per View events, as well as ambassadorial roles for UFC athletes like Pereira.

Aviator: The Game’s Global Impact

Since its launch in 2018, Aviator has skyrocketed in popularity, now boasting over 10 million active players monthly. The collaboration with UFC and Pereira is a strategic move to further expand the game’s reach, especially in the North American market.

Giorgi Tsutskiridze, CCO at SPRIBE, expressed excitement about the partnership: “Alex Pereira needs no introduction. He is one of the most accomplished fighters in the history of UFC, and we are incredibly excited to be working with him to run a series of campaigns that will help introduce Aviator to his fans for the first time.”

Alex Pereira shared his enthusiasm: “Aviator is one of the most thrilling games in the world and delivers an adrenaline-fuelled experience similar to stepping into the Octagon and going face to face with some of the best fighters in the business. I’m excited to be working with the team at SPRIBE and to be introducing Aviator to my fans in various ways throughout the year.”

Our Comment on the Article

The collaboration between SPRIBE and UFC champion Alex Pereira marks a significant milestone in promoting the Aviator game. Leveraging Pereira’s reputation and influence, SPRIBE aims to capture new audiences and expand its global footprint.

This partnership is a testament to the evolving landscape of gaming and sports, showcasing the potential of strategic collaborations in enhancing brand visibility and player engagement. As Aviator continues to grow in popularity, this partnership with Pereira is set to add an exciting dimension to its global outreach.

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