09.02.2024

by Antoni Majewski

Stake Becomes Official Betting Partner of Davis Cup and Billie Jean King Cup: A Game-Changing Alliance for Tennis Fans

The International Tennis Federation (ITF) has announced significant updates to its commercial partnerships, with Stake, a global leader in betting and gaming, securing the coveted position of Official Betting Partner for both the Davis Cup and Billie Jean King Cup by Gainbridge. This partnership marks a groundbreaking collaboration that aims to elevate the fan experience and promote responsible betting practices across two of the most prestigious events in tennis.

Expanding Stake’s Global Presence

Stake, renowned for its sponsorship in Formula 1, the Premier League with Everton Football Club, UFC, and partnerships with icons like musician Drake, adds another feather to its cap with the Davis Cup and Billie Jean King Cup sponsorship. The brand’s commitment to major international events underscores its dedication to engaging sports fans worldwide.

Joining Elite Ranks of Davis Cup and Billie Jean King Cup Partners

Stake’s alliance with the Davis Cup and Billie Jean King Cup bolsters an impressive roster of partnerships, including Dunlop, Joma, Quironsalud, and Socios for the Davis Cup, and Gainbridge, Microsoft, Magellan, and Tory Burch for the Billie Jean King Cup. The ITF’s due diligence process, in accordance with betting sponsorship rules developed in consultation with the International Tennis Integrity Agency, ensures the integrity of these partnerships.

The partnership with Stake is not only about branding but also about enhancing the fan experience. By leveraging Stake’s expertise, the ITF aims to bring tennis enthusiasts closer to the on-court action, fostering a deeper connection with the sport and its premier events. This strategic collaboration aligns with the ITF’s commitment to promoting responsible betting practices while engaging a global audience.

ITF President’s Perspective

David Haggerty, ITF President, said: “We are excited to announce these partnerships as we look to build on the success of the Davis Cup and Billie Jean King Cup by Gainbridge in 2023. We thank our partners for their continued support, and we look forward to working with Stake, whose track record across a range of major international events speaks for itself.

Akhil Sarin, Chief Marketing Officer for Stake, expressed delight and pride in becoming the Official Betting Partner of the Davis Cup and Billie Jean King Cup: “We are delighted and extremely proud to become the Official Betting Partner of the Davis Cup and Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe. We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”

Facilitating Partnership Through Sportradar

Sportradar, the ITF’s data partner, played a pivotal role in facilitating the partnership with Stake. Their collaboration underscores the significance of data-driven insights in fostering strategic alliances within the sports industry. The collaboration between Stake and the ITF represents a significant step forward in leveraging strategic partnerships to enhance fan engagement and promote responsible betting practices within the tennis community.

By aligning with a trusted partner like Stake, the ITF underscores its commitment to maintaining the integrity of its events while maximizing the fan experience. As the partnership unfolds, it promises to unlock new opportunities for tennis enthusiasts worldwide, fostering a deeper connection with the sport and its premier tournaments.

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