by Mateusz Mazur

Stats Perform Extends Exclusive Agreement with WTA Tour for Official Data and Live Streams

Stats Perform, a leader in sports content, announced on December 8 that it has extended its exclusive agreement with the Women’s Tennis Association (WTA) Tour to collect and distribute official WTA data and live streams to licensed sportsbooks until the end of the decade.

Stats Perform Extends Exclusive Agreement with WTA Tour for Official Data and Live Streams

This extension reinforces the longstanding partnership between Stats Perform and the WTA, ensuring that official WTA live scores, stats, and content continue to be widely available.

Key Features of the Partnership

The collaboration has led to the development and launch of various fan engagement innovations, including:

  • Full coverage of outer courts and qualifiers.
  • Introduction of new AI-enriched Opta metrics like clutch points and win probabilities.
  • Interactive AI-enriched live streaming features such as instant highlights and tailored insights displayed on-screen during games.
  • Expert Opta research support for commentators and interviewers.
  • Enhanced in-venue data feed, complementing the umpire data feed.

Statements from Leadership

Alex Rice, Chief Commercial Officer at Stats Perform, expressed enthusiasm about continuing the partnership with the WTA. He stated “We’re honoured and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organisation. We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content – even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”

Marina Storti, CEO of WTA Ventures, also expressed excitement about the extended partnership. She added “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences. The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”

WTA tennis is a key component of Stats Perform’s exclusive betting and media rights portfolio, which includes official live streams and data from Tennis Australia and content from major global leagues in football, basketball, cricket, rugby, ice hockey, and badminton. This extended agreement ensures that Stats Perform continues to be a pivotal player in the distribution of sports content worldwide.

Our Comment on the Article

The extended partnership between Stats Perform and the WTA Tour is a significant development in the sports content industry. It reflects the growing importance of data and analytics in enhancing the fan experience and the value of long-term collaborations in sports. The integration of AI and advanced metrics into sports broadcasting and betting is revolutionizing how fans interact with sports, offering more immersive and personalized experiences.

This agreement not only benefits tennis fans and bettors but also sets a precedent in the sports industry for how data-driven innovations can be leveraged to engage audiences. It underscores the potential for technology to transform sports consumption and highlights the ongoing evolution of sports as both entertainment and a field for technological advancement.

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