08.02.2024

by Mateusz Mazur

Super Group Finalizes Sale of DGC B2B to Games Global

Super Group (SGHC) Limited, the esteemed parent entity of Betway and Spin, has officially announced the completion of the Digital Gaming Corporation’s (DGC B2B) business-to-business assets sale to Games Global.

This strategic move marks a pivotal moment for Super Group, emphasizing its commitment to bolstering its global business-to-consumer (B2C) expansion.

Neal Menashe, Super Group’s CEO, articulated his satisfaction with the transaction’s conclusion, expressing confidence in the future endeavors of both entities involved. “We are pleased to have brought this sale to a close. Going forward our team can continue focusing on our global B2C growth. Games Global are a valued long-term partner of ours and DGC’s B2B division is in good hands. We wish them all the best,” Menashe remarked.

Games Global’s Strategic Acquisition

The acquisition by Games Global represents a significant leap into the rapidly expanding U.S. gaming market, aligning with its ambition to ascend as a global gaming industry leader.

Walter Bugno, CEO of Games Global, shared his enthusiasm for the acquisition’s potential to fortify their global standing and spur innovation. “We are excited about the successful acquisition of DGC B2B, which enables our immediate entry into the fast-growing U.S. market and aligns seamlessly with our vision to become a leader in the global gaming industry. This move not only strengthens our global position, it also allows us to further innovate and deliver incredible experiences to operators and their players,” Bugno stated.

Focused on Future Growth

This transaction underscores Super Group’s strategic decision to divest from its B2B operations, allowing for an undivided focus on its B2C growth trajectory.

As Super Group and Games Global embark on their respective paths, the industry anticipates the innovative offerings and market expansions that will emerge from this strategic realignment.

Our Comment on the Article

The sale of DGC B2B assets from Super Group to Games Global marks a noteworthy development in the iGaming industry, heralding a new chapter for both corporations.

As Super Group sharpens its focus on B2C ventures, and Games Global leverages this acquisition to solidify its presence in the U.S. market, the potential for innovative advancements and enhanced gaming experiences is immense. This strategic move not only signifies a shift in business dynamics but also reaffirms the industry’s adaptability and growth potential in the ever-evolving digital landscape.

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