Date: 22.04.2024

by Adam Dworak

Last update: 08.05.2024 11:04

Superbet Joins Forces with BETER to Expand Esports and Sports Betting Horizons

BETER has announced a new partnership with Superbet, Romania’s top tech and sports entertainment company.

This collaboration, orchestrated by Betbazar aims to enhance the betting landscape by integrating BETER’s cutting-edge sports and esports solutions into Superbet’s extensive offerings.

BETER’s Innovative Offerings

Under the agreement, BETER will supply Superbet with its exclusive portfolio of sports and esports betting products. This includes the popular ESportsBattle tournaments, featuring competitive games such as eBasketball, eFootball, eHockey, and CS2, as well as the prestigious Setka Cup table tennis tournaments.

Known for producing over 45,000 monthly events, BETER combines continuous live streaming with immediate data and odds provision, setting a high industry standard.

Expanded Esports and Sports Coverage

Further enhancing its service, Superbet will integrate BETER’s comprehensive esports data, which encompasses all major global tournaments. This expansion allows Superbet’s customers to access over 35,000 pre-match and 25,000 live events annually, covering more than 400 tournaments worldwide.

Executive Insights

Gal Ehrlich, CEO of BETER, expressed enthusiasm about the collaboration: “We are extremely pleased to start collaborating with Superbet, a market leader in the industry, and provide our vast portfolio of fast-betting esports and sports products to its player base. Our products set the standard for others to follow. This is why we now work with some of the most preeminent operators in the industry, including Superbet, to elevate the experience they offer to their players.”

Ivan Gojic, Head of Risk, Strategic Partnerships, and InPlay Trading at Superbet, also commented on the partnership: “BETER offers premium content that matches the ambitions we have for global markets, and we are thrilled to have added its tournaments to our lobby. We do not doubt it will be a big hit with players, allowing us to engage new audiences and provide current bettors with fresh, exciting content. This is a significant partnership for us, and we look forward to working closely with the BETER team to unlock the full potential of its content.”

Max Sevostianov, COO at Betbazar, remarked on the role of his company in facilitating this significant partnership: “As we continue to change the game in the content provision space, it’s great to see top-flight operators such as Superbet benefiting from cutting-edge products such as those offered by BETER. We are delighted to have helped facilitate this partnership, ensuring the Superbet can access content without delay.”