Date: 24.08.2023

by Mateusz Mazur

Survive in the competitive iGaming market. Is business diversification the key to success?

Since the launch of the first online casino in 1994, slot games have enjoyed continued popularity. Slot manufacturers are competing in creating innovative concepts that ultimately distinguish their games from hundreds of others, which the competition is constantly working on. How to survive in such a difficult and dynamically developing market? The example of SYNOT shows that the key to this may be business diversification.

Searching for the Holy Grail

Slot machines are, without a doubt, one of the most popular forms of entertainment among clients of land-based and online casinos. Therefore, this is the area of the gambling market that has grown most rapidly in recent years.

How to break through with own products against other companies, when today on an online casino platform a player can choose from hundreds or thousands of games that have come out of the studios of dozens of manufacturers?

On the one hand, suppliers can compete on traditional principles and compete in developing increasingly innovative concepts to develop a diverse portfolio that will satisfy most players.

However, almost all companies present on the market participate in the search for the Holy Grail in the area of gambling. Perhaps the way to success is a bit different and suppliers should also pay attention to other aspects of their business to stand out from the competition.

A good example is SYNOT Group, which has gained the title of one of the industry’s tycoons. SYNOT has established its presence in over 40 countries around the world, and a total of about 3000 employees work for the success of the company.

SYNOT’s way

How was the company founded more than 30 years ago in the Czech Republic able to conquer the world of gambling? By far the most crucial factor that contributed to the success of SYNOT was the constant and strong desire to diversify the business.

SYNOT iGamingExpress

Although SYNOT brand creates a rich portfolio of slots and slot machines, but these are not the only ones that constitute the strength of the whole group. The company gives an example of a modern and comprehensive approach to the expectations of operators.

SYNOT’s gambling offer consists primarily of game sets. The themes and combinations of individual titles are adjusted on the basis of the preferences of the players or the markets in which the Group operates. Sophisticated graphics, friendly menus and a wide selection of proven classic and popular bestsellers are a guarantee for casinos that every player will find something for themselves.

In addition to stationary games, SYNOT also offers games dedicated to online casinos with the brand SYNOT Games. The manufacturer’s portfolio includes more than 120 such titles, which are easy to be integrated and are available for many devices.
Thus, it is clear that SYNOT is in no way inferior to competition in this area, as is also evidenced by the vast number of partners of the manufacturer.

However, the studio’s advantage over other companies is born somewhere else. SYNOT is well aware that the business doesn’t end with slots and slot machine software. Therefore, in order to meet the expectations of casinos in various jurisdictions, the Group’s offer also includes, among others, video lotteries, slot machines and self-service betting terminals.

SYNOT also provides opportunities to adapt and modify its own products to meet specific requirements and regulations applicable in individual markets.

However, this is not the end. The group is also able to provide its clients with multi-level progressive jackpots as well as a multi-level jackpot system.

Moreover, the Group also operates in the B2C sector and under the SYNOT TIP brand, it offers clients in several jurisdictions its platform of online casinos, sports betting, as well as an extensive network of modern gambling parlors and casinos with top-class equipment and services.

SYNOT conquers the iGaming industry

It gets even more interesting when we look at SYNOT’s offer in the iGaming area. It includes a fully configurable omnichannel platform that combines traditional and online games into one complete solution.

The omnichannel platform consists of:

  • Lotteries
  • Online casino
  • Sports betting
  • Table games
  • Poker
  • Virtual scratch-cards
  • Virtual sports
  • Instant games

SYNOT supports traditional lottery games such as Lotto, Keno and Eurojackpot. In addition, the studio module has been adapted to cooperate with any specific lottery.

The studio is able to help the operator create an online casino from scratch. Solutions proposed by SYNOT make it easier to overcome the next steps and create a strong brand.

SYNOT services can also be used by bookmakers. The company is able to provide operators with the services of its own betting team and risk management specialists.

SYNOT Interactive’s portfolio also includes classic table games such as blackjack and roulette, advanced poker software, access to online scratch-cards, virtual sports, and numerous Instant Games such as KENO.

At the same time, the company also provides support for responsible gaming, which is an integral part of the platform. In this case, operators are also able to easily adapt the tools to the requirements of the jurisdiction in which they operate.

When looking for software to manage their marketing activities, platform operators can also turn to SYNOT Interactive. The provider gives its clients the opportunity to easily set up campaigns and seamlessly contact with current and potential clients.

SYNOT, SYNOT Interactive, SYNOT Games and SYNOT TIP create together a comprehensive offer addressed not only to B2B clients, but also to B2C clients. The Czech-based Group is thus able to reach areas inaccessible to other providers, who focus primarily on their offer of slots and slot games.

SYNOT, thanks to its versatility, is able to reach a wider range of clients on the one hand and, on the other, offer selected partners very comprehensive solutions, thus providing them with the convenience of managing every area of their business.

It seems that it is technology companies such as SYNOT, whose operations are very diversified, which will in the future gain and gradually increase their advantage over competitors with limited opportunities.

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