Svenska Spel Bolsters Leadership Team for Future-Proofing Initiatives

Strategic Organizational Overhaul

Mikael Franzén, the current IT Director, will take the helm of the newly established function of Responsible Gaming and Data-Driven Transformation. Meanwhile, Lovisa Ekman will step into the role of IT Director, bringing her extensive experience from her previous position as head of Corporate IT at Svenska Spel. These appointments, effective April 1, underscore the company’s commitment to leadership in responsible gaming, enhanced data-driven decision-making capabilities, and continuous investment in IT and technology.

Since autumn, Svenska Spel has embarked on a comprehensive review of its organizational structure, working methodologies, and cost management strategies. This initiative aims to create the necessary leeway for growth and sustainability. The restructuring, effective from April 1, introduces a new division dedicated to Responsible Gaming and Data-Driven Transformation, reflecting the company’s strategic pivot towards these critical areas.

Experienced Leaders at the Forefront

Mikael Franzén, who has been serving as the IT Director since 2019, will lead the charge in the new division, bringing his wealth of experience in technology and innovation. Lovisa Ekman, a key figure in Svenska Spel’s Corporate IT since 2018, will now oversee the IT department, reinforcing the company’s tech-driven approach to the gambling industry.

Erik Strand, CEO of Svenska Spel, expressed his enthusiasm about the new appointments: “I am very pleased to welcome Mikael Franzén and Lovisa Ekman to their new roles. They are responsible for crucial areas in our effort to ensure that Svenska Spel enters the future as a continued strong and competitive group. Mikael and Lovisa are also experienced leaders who are appreciated by both employees and the executive team.”

Our Perspective on the Developments

The strategic realignment and leadership appointments at Svenska Spel are timely moves aimed at reinforcing the company’s position as a leader in responsible gaming and leveraging data-driven strategies for enhanced decision-making. By placing experienced leaders like Mikael Franzén and Lovisa Ekman at the helm of key divisions, Svenska Spel is not just adapting to the evolving landscape of the gambling industry but is also setting new benchmarks for innovation and corporate responsibility. As the company embarks on this new chapter, it will be intriguing to watch how these changes drive Svenska Spel’s growth and how they influence the broader industry’s approach to responsible gaming and technological advancements.